Yes, you’ve read it right! Here is great news for all of the travel junkies who are stuck at home with the travel bug making them itch to pack their bags and take off. The German National Tourism Board (GNTB) has launched a series of virtual experiences, allowing keen travellers the opportunity to experience Germany from the comfort and safety of their home.
Nations all over the globe are tackling COVID-19 and travelling industry is amongst the worst hit. In order to maintain the dialogue with the customers of tomorrow during the phase of the lockdown, the campaign initially aimed to provide inspiring, empathetic, and informative content, which could be played out interactive via the GNTB’s more than 30 social media channels.
Since mid-April, a microsite has been supplementing the digital information offering with virtual experience formats for destinations in all 16 federal states, Spotify playlists, an interactive map, quizzes, and recipes – in short: everything that makes you want to travel to Germany.
At this point, various 45.sec films complement the campaign covering nature, culture and more. The dreams of the diverse offerings of Germany as a travel destination can be seen on the GNTB’s YouTube channel and the microsite.
GNTB is expanding its successful Empathy Campaign #DiscoverGermanyFromHome. In the next step, the GNTB expands the microsite with an AI chatbot. Potential visitors to Germany receive the most current information on travel planning, travel modalities, legal aspects, and tourism offers.
We love the idea of exploring Germany while sitting in our living rooms. Make sure to check it out and satisfy the travel itch till the times get better.
Stay Home and Stay Safe.