We’ve all been there. You’re scrolling at midnight, a moisturiser has 4.8 stars, and you still have no idea if it’ll feel light or greasy on your skin. This October, noon is fixing that with noon Beauty Fest – Skincare Edition, where you can try the products first and buy them later. I have all the brilliant details you need to know, so keep reading to find out more.
Your Skincare Up Close & Personal
noon Beauty Fest – Skincare Edition runs 23rd to 25th October 2026 at Festival Bay, Dubai Festival City Mall, from 4 pm until midnight. From textures, to scent, and formulas, whether a product suits your skin all matter when you’re choosing skincare. But a screen can’t show you any of that. noon Beauty Fest is built around one simple idea. Beauty is felt first, then bought.
Who’s Showing Up For Your Skin
Thirteen skincare brands are coming together under one roof, covering derma, pharmacy and Korean beauty:
- Medicube
- La Roche-Posay
- CeraVe
- Cetaphil
- ISDIN
- Vichy
- AXIS-Y
- QV
- Abib
- Dr. Althea
- numbuzin
- Celimax
- VT Cosmetics
If your shelf already has a few of these, expect some happy reunions. If not, it’s a good chance to meet a few new favourites.
See It, Touch It, Smell It, Try It, Then Buy It
Most of us discover products through a screen. At noon Beauty Fest, you get to see, touch, smell and try them in person. You can also get expert advice and test how well products work and whether they’re the real deal. When you find something you love, you can check out instantly on the noon app.
noon calls it a “phygital” beauty playground, a mix of physical and digital. You discover online, experience it in real life and buy in a few taps.
Booths, Games & Freebies
Each brand has its own themed booth. You can:
- Check out the latest launches
- Learn about key ingredients
- Get expert advice tailored to your skincare needs
Every booth also has gamified activities, so you can play your way to freebies and product samples. You can also pick up exclusive coupons to use on your favourite brands at noon.
Your Shopping Platform Tailored To Your Needs
noon is the largest online marketplace in the GCC and knows that shoppers in the region all shop differently. The homegrown retailer brings together local, global and hard-to-find international brands in one place, at competitive prices with great deals. noon Beauty Fest takes that promise out of the app and into a real-world experience.
So grab a friend, clear your evening and head to Festival Bay from 23rd to 25th October. Your skin (and your shopping list) will thank you.
