Sun, sand, and skincare? Yes, please! Vaseline, the ever iconic skincare brand, is turning up the glow in Dubai with the launch of its newest product – the Vaseline Intensive Care Cocoa Radiant Body Gel Oil! And they have chosen the most Dubai-esque way to celebrate. Vaseline is setting up a dreamy beach pop-up at Ula Beach on Palm Jumeirah from May 24-May 30! Now we’re talking summer. This pop-up is going to be all about pampering, glowing, and soaking in some serious self-care vibes! I have even more incredible details where that came from, so keep reading to get all the details you need to know.
Also read: The Next UAE Public Holiday Is Less Than A Month Away!
Meet Your New Glow-Up Bestie
So, who’s the star of the show, you ask? A luxe new body gel oil that’s infused with 100% pure cocoa butter and nourishing oils to bring dry, dull skin back to life. This lightweight gel is designed to absorb quickly, hydrate deeply, and leave your skin with a natural, radiant glow. And yes, all of these sweet perks come without all of that sticky, greasy feel. I even have the perfect insider tip to share with you: apply it to damp skin right after your shower for the best results, and feel free to top up throughout the day whenever your skin needs a little extra love in this Dubai summer heat.

Beachfront Beauty Experience To Remember
From Saturday, May 24th to Friday, May 30th, between 4 PM and 7 PM, Vaseline is taking over the gorgeous Ula Dubai at Dukes The Palm for a one-of-a-kind skincare pop-up. Think Mediterranean beach club meets glow-up heaven! When you cross the minimum amount at Ula, you’ll be invited to dive into the Vaseline sensory experience, where you can:
- Snap pics in a fun interactive photo booth
- Strike a pose with their stunning mirror photo-op
- Get a complimentary hand massage using the new gel oil
- Walk away with exclusive goodie bags filled with treats

Win A Year Worth Of Skincare Goodies!
Want to take your glow to the next level? Vaseline is also hosting a fabulous #GoldenhourGoddess contest. Just capture your golden moment at the booth, post it on Instagram tagging @vaselinearabia, and use the hashtag for a chance to win a year’s supply of Vaseline products! Yes, a whole year of glowing skin could be yours!
Your Beachfront Glow-Up Is Waiting For You
Vaseline’s beachfront pop-up is going to blend wellness, beauty, and good vibes, giving everyone a chance to connect with the brand through something that feels personal, uplifting, and fun. No matter if you’re a skincare girlie, beach junkie, or both, this pop-up is your perfect excuse to treat yourself.
So grab your sunnies, head to Ula Beach from May 24–30, and get ready to glow like never before. Because when Vaseline skincare meets Dubai and some sunshine, it’s always a win.