Move over, boring packed lunches. Dubai’s about to meet the sandwich that changed the game in the UK! Bristol-born and celebrity-approved Sandwich Sandwich is officially crossing borders and opening its first-ever international outlet right here in the UAE. Known for their sky-high sandwiches, bold flavours, and seriously high-quality ingredients, this family-run brand has built a cult following back home. With queues out the door, millions of social media views, and a trophy cabinet full of awards to prove it. I have all the mouthwatering details you want to know, so keep reading to find out more.
Also read: What The Food?! Dubai’s Most Talked-About Food Festival Returns This October With FREE Entry!
From Bristol To Dubai
Founded in Bristol, Sandwich Sandwich quickly became a household name across the UK, with fans (and celebrities) lining up to get their hands on their famous creations. Now, Dubai is getting its first taste of the hype. This sandwich shop is about to be a full-blown flavour experience that’s about to shake up Dubai’s buzzing food scene.
Conor McKay, CEO of The Sandwich Group, who’s leading the UAE franchise launch, shared his excitement:
“I’m honoured to be the very first person trusted with a Sandwich Sandwich franchise and to hold the exclusivity rights for the brand across the UAE. Bringing the brand to Dubai as its first location outside the UK isn’t just another franchise deal — it’s the arrival of what I believe is the best sandwich ever created now going global and Dubai is the perfect city to mark this first international step.”
A Menu Worth Queuing For
If you’ve seen the viral videos, you already know what’s coming. Fans in the UK have queued around the block at both the Bristol and London stores for bestsellers like the Southern Fried Chicken, the Rare Roast Beef, and the Posh Fish Sandwich. Each one layered, stacked, and bursting with flavour. These aren’t your average sandwiches. No, sir. They’re truly edible works of art that have completely redefined what a sandwich can be.
And the goodness doesn’t stop at sandwiches. The Dubai menu will also feature their famous homemade desserts and savoury bites. Think Triple Oreo Cheesecake, Soft-Boiled Scotch Eggs, and Biscoff Cheesecake. Basically, your lunch break just turned into a full-blown feast.
A Global First, Starting In Dubai
Nicholas Kleiner, Founder of Sandwich Sandwich, said: “Today marks a historic milestone for us at Sandwich Sandwich as we sign an exclusive franchise agreement in Dubai – our very first step onto the international stage. Dubai will soon get its first taste of the sandwiches that have taken both Bristol and London by storm – big flavours and bold fillings like you’ve never seen before.”
Already crowned “Restaurant of the Year 2023” and “Best Independent Sandwich Retailer 2025” in the UK, Sandwich Sandwich has proven time and again that it’s not just serving up bomb food. It’s creating an experience. With Dubai’s love for innovative dining concepts, it’s safe to say this brand is about to find its second home here.
The Countdown Begins
The exact location of Sandwich Sandwich’s Dubai debut hasn’t been revealed yet. Trust me when I say, the level of anticipation in Dubai is palpable. With queues that reached legendary status in the UK, we can expect nothing less when the doors open in the UAE.
Keep your eyes (and appetites) peeled for more updates and sneak peeks over at @sandwichsandwichuae, because you’re definitely going to want to be first in line for this one.
