If you needed an excuse to go shopping guilt-free, then Dubai’s malls are officially in shopping mode. With major fashion discounts, beauty steals, and buy-one-get-one deals, the citywide Proud of UAE campaign is turning some of Dubai’s biggest shopping destinations into bargain hotspots. Whether you’re planning an Eid wardrobe refresh or stocking up on beauty favourites, this is your sign to go shopping. Keep scrolling for all the best deals worth knowing about.
Need More Reasons To Spoil Yourself? Book One Of These 6 Best Eid Staycation Deals In The UAE Now!
Where To Shop
The Proud of UAE campaign is happening across some of Dubai’s biggest retail and lifestyle destinations. With more than 500 participating brands involved, chances are your favourite store is already running an offer. Some of the store include:
- Dubai Mall
- Mall of the Emirates
- City Centre Mirdif
- BurJuman
- Dubai Festival City Mall
- Ibn Battuta Mall
- City Walk
- Mercato Mall
- City Centre Deira
- Dubai Hills Mall
- Dubai Outlet Mall
- Dubai Marina Mall
- Nakheel Mall
- Dubai Gold Souk
- The Outlet Village
Deals Worth Knowing About
There’s a little bit of everything in this campaign! And we’re talking about everything from beauty and fashion to electronics and homeware. Beauty fans, you’ll want to head straight to Ulta Beauty, which has launched its famous ’21 Days of Beauty’ event in the UAE for the very first time. Running until May 13, the promotion includes rotating daily and weekly discounts with up to 50 per cent off selected beauty brands.
Home Centre shoppers can expect discounts ranging from 25% to 70% on selected furniture and home items. And Sharaf DG is offering up to 50% off selected electronics and gadgets. If you’ve been meaning to update your sunglasses or glasses collection, Al Jaber Opticals is running a buy-one-get-one-free deal on frames and sunglasses, along with complimentary gifts until May 21.
Fashion lovers can also score major deals at American Eagle with buy-two-get-two-free and buy-one-get-one-free offers available on selected styles until May 19. Other standout offers include:
- Arabian Oud with up to 50 per cent off selected products
- E City giving away free gifts with electronics purchases
- Monsoon Accessorize hosting a children’s colouring competition with an AED 500 prize
Mall-Specific Offers You Shouldn’t Miss
Several malls are also running their own exclusive campaigns alongside the citywide sale. City Walk is celebrating its 10th anniversary with a full month of shopping promotions, activations and experiences across the destination.
Meanwhile, Al Ghurair Centre is marking its 45th anniversary with a shop-and-win campaign. Shoppers who spend AED 45 or more can enter a draw to win a brand-new MHERO II vehicle. At Dubai Festival City Mall, shoppers can collect 5X BLUE loyalty points on weekday shopping, dining and attractions from May 4 to 14.
Want The Full List Of Offers? Here Are All The Details
If you want the complete breakdown of participating brands and promotions, you can check the campaign details on Visit Dubai or through Dubai Festivals‘ social channels.
- Date & Time: Until May 21, 2026
- Location: Major malls across Dubai
- Price: Varies depending on brand and offer
- For more information, visit the official Visit Dubai website
If your shopping cart has been waiting for a sign, this is probably it. Between the huge discounts, free gifts and limited-time mall campaigns, Dubai’s Proud of UAE sale is one of the city’s biggest shopping moments this month. So, enjoy your bargain hunting, and keep following Gulf Buzz for more Dubai deals and launches!
Want To Step Out But Have No Idea What To Do This Month? Here Are 8 Events To Fill Up Your May Calendar With
