Dubai Summer Surprises Update: 25-Hour Sale, 90% Discounts & Much More!

Credits: Instagram

Dubai Summer Surprises Update: Shopaholics your dream is coming true soon! DSS just announced a 25-hour sale with up to 90% discounts and for the cherry on the top a raffle draw that will give away one million AED in cash! The 25th edition of the much-awaited annual Dubai Summer Surprises (DSS) will start on July 1st and will last for about 10 weeks, ending on September 4th. Organised by Dubai Festivals and Retail Establishment (DFRE), this edition guarantees 10 weeks of big discounts and exciting events! With a range of raffles, as well as offers in time for ‘Eid in Dubai — Eid Al Adha’ and the yearly ‘Back to School’ campaigns, DSS will give everyone a chance to win great prizes.


The Dubai Festivals and Retail Establishment (DRE), in collaboration with Majid Al Futtaim (MAF), will operate a special 25-hour sale throughout the opening week, with prominent stores and brands providing discounts of up to 90%. “Dubai Summer Surprises has been at the heart of Dubai’s summer season for a quarter of a century,” said Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE). “Dubai has transformed from a small city on a creek to one of the leading tourist destinations in the world, and DSS has grown with it.”

If you spend AED 500 or more at The Dubai Mall, you will get a chance of winning the big prize of one million dirhams. Along with this, you can also win Emaar Gift Cards worth AED 25,000 in the 8 weekly draws that will happen during the entire sale period.  “Across the full period, there will be so many activations, events and promotions happening that people will not want to leave Dubai for the summer,” said Mohammed Feras, Director, Retail Registration DFRE. “I encourage people to keep their eyes on our social media channels so they don’t miss out on any good deals.” City Centre Mirdif is here with irresistible discounts of up to 90%! These discounts are available on the most popular brands on July 1st and 2nd! You can also win one million ‘Share’ points, so what are you waiting for, hurry!

Credits: Instagram

Modesh World, one of DSS’s biggest attractions, returns to the Dubai World Trade Centre’s Sheikh Saeed Halls 1, 2, and 3 as well as the Arena from July 1 to August 28. In an immersive theme park experience, families may enjoy a variety of shopping and F&B pop-up experiences as well as engaging activities. The experience is centred on the phrase “Modesh World,” which is inspired by the lagoons where Modesh and Dana – Dubai’s sunny-smiled characters – now reside. “It’s My World, It’s Your Adventure.”

This year’s DSS will include movie evenings, mall activations, restaurant specials, and retail sales, among other things. DSS will also provide an exclusive, specifically selected flash deal on hotel stays during its big opening weekend, which will last only 24 hours. Incredible deals will be available from hotels all across the city, like Vida Creek Harbour Hotel, Address Sky View Hotel, and Armani Hotel Dubai, to name a few.