The 25th edition of the much-awaited annual Dubai Summer Surprises (DSS) will start on July 1st and will last for a whole month, ending on September 4th. Organised by Dubai Festivals and Retail Establishment (DFRE), this edition guarantees 10 weeks of big discounts and exciting events! With a range of raffles, as well as offers in time for ‘Eid in Dubai — Eid Al Adha’ and the yearly ‘Back to School’ campaigns, DSS will give everyone a chance to win great prizes.
DSS will organise a variety of events in Dubai’s malls for its 25th-anniversary edition, including unmissable retail bargains and incentives, to keep the youngsters entertained all day. Surprises will be the talk of the summer, with incredible prizes, must-see pop-ups, and special promotions, as the name suggests. The return of SHARE Millionaire and Daily Surprises will make many mall lovers happy while the DSS 2022 Summer Restaurant Week is sure to fill your tummies with some delicious food!
Ahmad Al Khaja, CEO of Dubai Festival and Retail Establishment said: “Dubai Summer Surprises has now been at the heart of Dubai’s summer season for a quarter of a century, shaping memories and creating unforgettable experiences for everyone in our great city. This year is no exception, with a programme designed to showcase the very best that Dubai has to offer across our malls and entertainment experiences, restaurants, hotels and more. The 25th edition of DSS reaffirms Dubai’s position as a year-round destination for visitors and an exceptional place for families to live and work.”
At the Dubai World Trade Centre, (from Monday, July 11 until Sunday, August 28) the family’s favourite characters, are back with their pop-up Modesh. The pop-up is one of the region’s largest indoor events, with rides, games, and live concerts. The full schedule for DSS will be announced soon here.