Dubai is about to make every aspiring content creators dream come true. The city just introduced the ‘Beautiful Destinations Academy, Powered by Dubai‘. This initiative is going to be a one-of-a-kind, free travel influencer academy designed to turn passion into a profession. And it’s all led by Visit Dubai in collaboration with Beautiful Destinations, a globally recognised travel media brand known for stunning visual storytelling. The goal is to equip future influencers with all the skills they need for the job. I’m talking from cinematic video techniques to brand deals, ethical content creation and much more. And along the journey, this will also help boost Dubai’s image as a global hub for creativity and tourism. If this sounds like exactly the place you want to be, keep reading find out all the important and fascinating details you need to know.
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A World Where Creators Learn To Thrive
The world of influencers and influencing is booming right now, but when you look at the bottom line, it’s still mostly just trial-and-error. That is, until now. With social media shaping a massive 76% of global travel decisions, content creators have become powerful storytellers. But many still struggle with things like video quality, editing, or how to actually make money from their content. That’s where Dubai’s new academy steps in. It’s here to professionalise the field, offering structured lessons, mentorship, and real-world skills to help creators thrive – both creatively and commercially.
A Curriculum Designed For The Digital Age
The 12-week programme at the academy packs a serious punch with 7 power-packed modules that balance creativity, tech, business, and ethics. Here’s what you’ll be learning:
- Audio-Visual Production – Learn to create stunning videos and photos across platforms.
- Cinematography & Storytelling – Master the art of camera work, framing, and visual storytelling.
- Post-Production & Sound Design – Dive into editing, colour grading, and sound for that cinematic finish.
- Emerging Tech & VFX – Explore the latest tools like AI, CGI, and sustainable content creation.
- Marketing & Engagement – Get smart with content planning, SEO, and understanding your audience.
- Tourism & Destination Marketing – Understand global travel trends and how to showcase a city like a pro.
- Professional Ethics & Business Skills – Learn to read contracts, manage finances, and tell stories responsibly.
Each module includes hands-on workshops with expert mentors and ends with a certificate from the Dubai College of Tourism.
Your Ticket To A Golden Visa
And here’s the cherry on top. If you’re a content creator who’s serious about your craft, Dubai’s got something even more exciting – a Golden Visa just for influencers! Launched earlier in 2025 after the 1 Billion Followers Summit, this visa lets you live and work in the UAE without a sponsor. The Creators HQ at Emirates Towers was set up to help up to 10,000 influencers apply for and secure this visa. Applications are reviewed under the “Creative Talent” category, making Dubai one of the few places in the world offering long-term residency to content creators.
With so much support and guidance, Dubai isn’t just inviting in creators, it’s building a home for them. Will you be enrolling in the Beautiful Destinations Academy?
Visit their website to know more and start your creator journey today.
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