If you’re spending summer in Dubai, there’s no need to wonder how you’ll keep everyone entertained. BurJuman Mall is making the school holidays a lot more exciting with a summer campaign that gives both parents and kids something to look forward to. If a fun indoor activity for the little ones, or a shopping spree for yourself is what you’re after, BurJuman’s Right In The Heart of Summer campaign brings the best of both worlds together! While the kids get creative at a theatre camp, parents can enjoy shopping, dining or simply relaxing around the mall. Even better? Spending at the mall could put you in the running to drive home in a brand-new family SUV. I have have even more brilliant details where that came from, so keep reading to find out how BurJuman is making this summer in Dubai like no other!
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Shop, Spend & You Could Win Big
Your next shopping trip will feel even more rewarding this summer thanks to BurJuman’s Summer Spend & Win promotion, running from 25 June to 2 August 2026. Here’s how it works. Spend AED 300 or more anywhere at BurJuman Mall, upload your receipt through the mall’s digital raffle platform, and you’ll automatically receive one entry into the prize draw.
One lucky shopper will win a SOUEAST S07 seven-seater family SUV, making every shopping trip a little more exciting. And that’s not all. Every shopper who successfully enters the raffle will instantly receive an exclusive BurJuman limited-edition collectible hand fan. It’s a practical summer essential that also makes for a fun keepsake to remember your visit.
Keep The Kids Busy While You Enjoy Some Time To Yourself
School holidays can sometimes leave parents wondering how to keep the kids entertained, but BurJuman has already taken care of that. In partnership with The Junction Academy, BurJuman is hosting the Summer Theatre Camp at B Hub, giving children the chance to explore their creativity through acting, storytelling, movement and performance. While the children enjoy their sessions, parents can browse the shops, grab a bite to eat, enjoy a coffee or even complete their shopping while taking part in the Summer Spend & Win campaign. It’s really a win-win for the whole family.
A Summer Camp Designed To Inspire Young Minds
The theatre camp is open to children aged 4 to 16 years and is divided into age groups, making sure every child enjoys activities suited to their stage of learning. Children aged 4 to 8 years will attend sessions from 9:00 AM to 12:00 PM, while those aged 9 to 16 years can join from 4:00 PM to 7:00 PM.
Each weekly programme costs AED 300 per child and is packed with creative activities that encourage imagination, communication, confidence and teamwork. The camp will run across three weekly batches:
- Batch 1: 6 July – 10 July 2026
- Batch 2: 13 July – 17 July 2026
- Batch 3: 20 July – 24 July 2026

Every Week Brings A New Creative Adventure
No two weeks are the same, giving children something fresh to discover throughout the programme:
Week One: Storybook Theatre
Children will bring their favourite stories to life through acting, movement, imagination and creative expression, encouraging them to step into different characters while building confidence along the way.
Week Two: Poetry in Motion
This week introduces children to spoken word, rhythm, movement and performance, helping them express themselves in fun and creative ways.
Week Three: Young Theatre Makers
Young participants will learn how theatre productions come together by creating and presenting their own original performances, while developing teamwork, communication and collaboration skills.
One Destination, Plenty Of Reasons To Visit
Whether you’re hoping to keep the kids entertained, planning a family shopping day or simply looking for an indoor escape from the summer heat, BurJuman has created a campaign that brings everything together under one roof.
From exciting theatre workshops and creative learning to rewarding shopping and the chance to win a brand-new SOUEAST S07 seven-seater SUV, there’s something for every member of the family. So if you’re staying in Dubai this summer, BurJuman offers the perfect mix of family fun, rewarding shopping and creative experiences to make the season memorable.