Dubai Summer Surprises (DSS) 2026 is back with 60 days of shopping, entertainment, family fun, live concerts, foodie experiences and incredible prizes! It doesn’t matter if you’re looking to save big while shopping, keep the kids entertained indoors, enjoy live music or simply make the most of your weekends, there’s something happening almost every day. We will tell you everything you need to add to your summer plans!
Exciting Activities To Add To Your Calendar! Here Are 4 Summer Pop-Ups In The UAE You Need to Visit Now
1. Kick Off DSS With An Epic Opening Weekend (2–5 July)
The first weekend of Dubai Summer Surprises is packed with exciting events across the city, making it the perfect excuse to head out and start your summer on a high. The Great Dubai Summer Sale kickstarts on 2 July with offers of up to 80% off at over 1,000 brands and up to 90% off during special flash sales. But there’s more.
Free Live Concerts At Dubai’s Favourite Malls – 3 & 4 July
Get ready for two nights of free live entertainment as some of the region’s biggest artists take to the stage. On 3 and 4 July, enjoy performances by Rahma Riad and Nassif Zeytoun respectively at City Centre Mirdif, while Saif Al Ali and Amanda Malouf perform on 3 July and Donia and Arqam on 4 July at Dubai Hills Mall. You don’t need a ticket! Simply arrive early, grab a good spot and enjoy an evening of fantastic music completely free.
Modesh World Is Back Bigger Than Ever
No Dubai summer feels complete without Modesh World, and it’s making a huge return from 3 July until 23 August at Sheikh Saeed Halls 1-3, Dubai World Trade Centre.
Families can spend the entire day exploring interactive play zones, colourful inflatables, obstacle courses, carnival rides, trampoline parks and exciting games for children of all ages. There will also be free stage performances, creative workshops and plenty of opportunities to meet everyone’s favourite characters, Modesh and Dana. Don’t forget to stop by the popular Modesh Market for exclusive merchandise before grabbing a bite at the themed food court, serving everything from international favourites to nostalgic sweet treats.
Shop Big During The 12-Hour Sale
If you’ve been waiting for the perfect excuse to go shopping, this is it. On 2 July, participating Majid Al Futtaim malls will host the popular 12-Hour Sale, running from 10am until 10pm. Expect discounts ranging from 25% to 90% across more than 100 participating brands at Mall of the Emirates and City Centre malls in Mirdif and Deira as well as Al Shindagha and Ma’aisem and My City Centre Al Barsha. Spend AED 300 or more during the sale and you’ll also have the chance to enter the 12 Hour SHARE Millionaire draw.
Sparkle For Less At The Gold & Jewellery Flash Sale Weekend
Planning to buy jewellery? The opening weekend might be the perfect time. From 3 to 5 July, the Gold & Jewellery Flash Sale Weekend brings exclusive offers across participating jewellery stores throughout Dubai. Whether you’re looking for everyday jewellery, timeless classics, engagement pieces, luxury watches or elegant gifts, you’ll find plenty of special promotions and limited-time deals during these three days.
Drive Away In An MHERO
Shopping could become even more rewarding at Dubai Festival City Mall. Spend AED 300 or more at participating outlets during the promotion period and you’ll be able to enter a draw to win an MHERO car. Simply take your receipt to the Customer Service Desk, have it verified and you’ll be entered into the draw.
Shop At Mercato & Win A Cadillac
The Greatest Summer Surprises returns to Mercato and Town Centre Jumeirah from 2 July until 30 August, bringing together shopping, entertainment and exciting prizes. Visitors can enjoy daily circus performances, a complimentary slide experience, exclusive shopping offers and the chance to win a Cadillac LYRIQ. All you need to do is spend AED200 using the PrivilegePLUS App to enter the grand prize draw.
Experience A More Luxurious Side Of DSS
This year introduces DSS Luxe Edition, a premium shopping experience created for those looking for something beyond discounts. Shoppers can look forward to exclusive product launches, luxury pop-ups, personalised shopping experiences, VIP-style services and limited-access retail experiences across participating luxury brands.
Become A SHARE Millionaire
From 3 July until 30 August, shoppers spending AED 300 or more at participating Majid Al Futtaim malls can enter weekly SHARE Millionaire draws. Four lucky winners will each receive one million share points each, the equivalent of AED 100,000, while shoppers also earn 20X SHARE Points on qualifying purchases.
Win Skywards Miles While You Shop
Frequent travellers have another reason to spend this summer. Spend AED 200 or more with participating Skywards Everyday partners, including Careem, or through Skywards Miles Mall UAE, and you’ll have the chance to be one of 500 winners taking home 10,000 Skywards Miles each.
More Things to Look Forward to This Summer
Daily Surprises Worth Waiting For
One of DSS’s most exciting traditions is back. Every single day, one participating retailer will reveal an exclusive surprise offer with massive discounts, sometimes reaching 90% off. The catch? Each surprise is only announced 24 hours in advance, so keeping an eye on the mydss.ae website and DSS social channels could help you score some incredible bargains before they sell out. From 6 July to 2 August.
Win Your Home In Dubai… Plus Luxury Staycations
The hugely popular Win Your Home in Dubai campaign is ongoing as well. Simply shop for AED 500+ at participating retailers, scan the campaign in-store QR code, upload your receipt and you’ll be entered for a chance to win one of 12 Dubai residential units. As an added bonus, shoppers can also win one of four weekly luxury five-star Dubai staycations.
LEGO Football Fun At City Walk
Immerse yourself in the excitement of the World Cup at an interactive LEGO Editions football experience at City Walk until 19 July. Visitors are invited to take part in a series of challenges and creative activities perfect for football fans and families alike.
Guests can test their aim at Glory Kicks where each player takes five shots with points scored when kicking the ball into target holes. Or join the Wall of Fame and design your own LEGO football jersey mosaic and add it to the community display. Take home wonder-filled memories with plenty of opportunities for the perfect picture at themed benches and other insta worthy photo elements.
To enter the limited-time only World Cup celebration at the LEGO Editions football activation, spend AED100 or more at any outlet at City Walk.
Family Entertainment At Dubai Festival City Mall
Dubai Festival City Mall is keeping visitors entertained throughout DSS with something happening almost every week. Look out for the lively Madagascar Parade explore the Football Fan Zone, take part in the BLUE Summer Campaign, or challenge yourself during the Dubai Mallathon and weekly fitness competitions.
Circus Shows At Mercato
Mercato continues its tradition of bringing free entertainment to visitors throughout the summer. Expect rotating performances including circus acts, football freestyle workshops, comedy shows, street performances and family-friendly entertainment running from July through mid-August.
Plenty Happening At Dubai Festival Plaza
Dubai Festival Plaza has packed its summer calendar with exciting family activities. New homeowners can enjoy exclusive furniture offers through the Welcome Home Campaign, while shoppers spending AED 500+ can also enter the Win Your Home in Dubai promotion. Families can meet Bluey every weekend throughout July, while August brings a fun Dance Battle event designed for children, teenagers and families.
Discover Local UAE Brands
Supporting local businesses is also part of DSS this year. At City Centre Mirdif, the Ma’an by Majid Al Futtaim initiative gives UAE-based small businesses the opportunity to showcase fashion, beauty, lifestyle, gifting and food brands in a dedicated retail space, making it a great opportunity to discover something new while supporting local entrepreneurs.
Food Lovers Won’t Want To Miss Summer Restaurant Week
One of the tastiest parts of DSS returns from 13 July until 2 August with Summer Restaurant Week. More than 55 family-friendly restaurants across Dubai will serve specially curated menus, making it the perfect excuse to finally visit those restaurants you’ve been meaning to try. Choose from a two-course lunch with water for AED 80, or enjoy a three-course dinner with water for AED 120, giving diners excellent value while exploring Dubai’s vibrant food scene.
Even More Chances To Win Big
If shopping wasn’t exciting enough already, DSS is also giving visitors multiple opportunities to take home some incredible prizes.
Win a 2026 Dongfeng 007 car + AED500,000 Cash throughout Summer!
The ENOC Winner Pack lets customers purchase a AED 50 pack at participating ENOC stations and ZOOM stores to receive exclusive Modesh collectibles while entering draws to win a 2026 Dongfeng 007, AED 500,000 cash and promotional vouchers.
Shop, Win and Zoom Away
Across participating malls, shoppers spending AED 200 can also enter the DSMG Raffle, where 10 Exceed cars will be awarded throughout the summer, including one lucky winner driving away with two cars.
Buy Jewellery and Win 3 Kg of Gold
Jewellery shoppers have another exciting opportunity through the DSS Gold raffle. Spend AED 500 or more at participating jewellery retailers to receive a digital raffle entry for the chance to win a share of 3 kilograms of gold, including one spectacular 1-kilogram grand prize.
For more information, visit the official mydss website.
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