Shark Beauty Middle East just threw one of the most relaxing product launches Dubai seen in a while. Held at the gorgeous Sohum Wellness Sanctuary in Dubai, the event brought together media, content creators, and wellness lovers for a morning dedicated entirely to good vibes and great skin. Think yoga, healthy bites, and a seriously cool new gadget. Literally. I have even more exciting details where that came from, so keep reading to find out more.
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Meet The Shark CryoGlow LED Face Mask

The star of the show? The brand-new Shark CryoGlow LED Face Mask, now officially available in the UAE. This isn’t your average face mask. It combines red, blue, and deep infrared light therapy with something called InstaChill under-eye cooling technology. Which is exactly as refreshing as it sounds. Whether you’re trying to tackle blemishes, boost your glow, firm up your skin, or just give your under-eyes a much-needed wake-up call, this mask is designed to do the heavy lifting from the comfort of your own home.
Norman Farhan Gul, GM and Commercial Head for SharkNinja and the brand’s IMETA regional spokesperson, walked guests through all the science and innovation packed into the device. And by all accounts, it was pretty impressive stuff.
The Best Part Of The Morning

Guests didn’t just hear about the mask. They actually got to try it. During the final wind-down stretch of the yoga session, everyone was invited to slip on the CryoGlow and just… breathe. The soothing under-eye cooling and light therapy kicked in right at that calm, quiet moment at the end of class, which honestly sounds like the perfect way to experience it for the first time. The session wrapped up with healthy bites at Sohum, because of course it did.
Want to know more about the Shark CryoGlow LED Face Mask? Check it out here.