If you’re fortunate enough to speak more than 1 language, and happen to be fluent in Emirati Arabic, I’m sorry to say that you’ll have to zip it! Not really, but really. A recent update to the UAE’s media policy now mandates that only Emirati citizens are allowed to speak in the Emirati dialect on media platforms. So, if you’re thinking of going online to show off your bilingualism, you might want to think again. I’ve got the important details you need to know, so keep reading to find out more.
Also read: How To Score 9 Days Off For The Next UAE Public Holiday Using Just 3 Days Of PTO
Protecting The Culture, Not Policing It
The goal isn’t to block people from using the Emirati dialect or national dress. According to Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the National Media Office, it’s about protecting how these cultural symbols are used in the media – especially because of the deep meaning they hold in UAE society. Instead of limiting creative expression, the regulation wants to make sure these traditions are represented correctly and respectfully. Think of it as putting a cultural safety net in place, not shutting the door on creativity.
Why The Policy Came Into Play?
So, what sparked this move? Officials noticed that the Emirati dialect and dress were being misused – particularly in ads and promotions. Al Hamed mentioned that these elements are more than just ways to talk or dress – they’re deeply tied to the country’s heritage and pride. Misusing them, even unintentionally, can send the wrong message.
The Dress Code
Another part of the policy says that if someone appears in Emirati national attire (like advertisements) they must actually be Emirati. This it to make sure traditional clothes are worn with the pride, meaning, and understanding they deserve. Not just another marketing schemes to get a point across.
The regulation has actually been in place for about three months. It clearly states that only Emiratis can use the local dialect while speaking about projects in the media. And they should also be wearing the national dress when doing so. This helps maintain a clear, authentic connection between the message and the community it’s meant for.
