14 years after their legendary road trip made us all want to pack our bags and explore Spain, the “Zindagi Na Milegi Dobara” trio – Hrithik Roshan, Farhan Akhtar, and Abhay Deol – are back. And, they’ve set the internet ablaze! It all started with a viral video that had fans losing their minds. Then, Hrithik Roshan took it up a notch over the weekend by dropping an Instagram bomb. A reunion pic of the adventure-seeking gang! Speculation ran wild. Was a long-awaited sequel finally happening? Were the ‘bwoys’ gearing up for another life-changing journey? The mystery had everyone hooked – until the big reveal dropped. It’s not a sequel, but the next best thing! Say hello to “Zindagi Ko Yas Bol,” a brand-new campaign that brings the trio back together! This time, for an epic adventure on Yas Island, Abu Dhabi.
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“Zindagi Ko Yas Bol” Isn’t Just Another Campaign, It’s A Call To Adventure!
Remember how the OG film took us from skydiving in Seville to getting drenched in tomatoes in Buñol? This five-episode series throws Hrithik, Farhan, and Abhay into action-packed challenges across Yas Island. This time, they’re swapping Spanish streets for Ferrari World’s roller coasters, free-falling at the record-breaking CLYMB, and hitting top speeds at the Yas Marina Circuit, home to the Formula 1® Etihad Airways Abu Dhabi Grand Prix. Nostalgia and heart-racing moments rolled into one!
A Shoutout to Friendship and Adventure
Liam Findlay, CEO of Miral Destinations, shared his excitement: “This campaign is all about celebrating the joy of friendship and adventure, just like the film did 14 years ago. Yas Island is the perfect place for unforgettable moments. We’re thrilled to bring this experience to life with Hrithik, Farhan, and Abhay.”
Filmmakers Zoya Akhtar and Reema Kagti, who co-wrote the script for the series, added: “We are excited about this collaboration with Yas Island, and it’s amazing to see how the film still connects with people so many years later. At its heart, the film has always been about stepping out of your comfort zone and living life to the fullest, and we are grateful for all the love it receives.”
The reunion of Hrithik, Farhan, and Abhay isn’t just about reliving old memories. It’s also about reigniting that spark of adventure and reminding us all to live a little (or a lot!). Zindagi Na Milegi Dobara” may have inspired you to chase the moment. Now, “Zindagi Ko Yas Bol” is your ultimate nudge to embrace new experiences and make lifelong memories. Ready to join the trio? Keep an eye on Yas Island’s official social media pages as each episode drops with thrilling challenges and jaw-dropping moments.
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Must-Experience Attractions on Yas Island
Set against the stunning backdrop of Abu Dhabi’s golden shores, Yas Island is the ultimate playground for thrill-seekers, leisure lovers, and entertainment enthusiasts. Whether you’re chasing adrenaline rushes or looking for world-class experiences, this island has it all.
Thrilling Theme Parks – Feel the rush at Ferrari World, dive into aquatic adventures at Yas Waterworld, and immerse yourself in movie magic at Warner Bros. World™ Abu Dhabi.
Record-Breaking Adventures – Scale new heights at CLYMB™ Yas Island, home to the world’s tallest indoor climbing wall and the largest skydiving flight chamber, or get your pulse racing at the iconic Yas Marina Circuit.
Shopping & Dining Delights – Browse top brands at Yas Mall, Abu Dhabi’s premier shopping destination, and savor diverse cuisines at Yas Marina and Yas Bay Waterfront, the city’s ultimate day-to-night hub.
Spectacular Entertainment – Catch epic concerts, high-energy sports, and family-friendly shows at Etihad Arena, the Middle East’s largest indoor entertainment venue.
Luxury Stays – Unwind in style at world-class hotels, including W Abu Dhabi – Yas Island, Hilton Abu Dhabi Yas Island, and The WB™ Abu Dhabi, the world’s first Warner Bros.-themed hotel.
Marine Wonders – Discover the awe-inspiring marine life at SeaWorld® Yas Island, Abu Dhabi, the world’s largest indoor marine theme park.
With over 165 dining spots, year-round events, and seamless access to top attractions, Yas Island is the ultimate getaway destination. Your favorite trio has said ‘Yas’ – now it’s your turn!
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