VOX Cinemas, part of Majid Al Futtaim, has just taken movie-watching to the next level! They’ve unveiled what’s being called the world’s most innovative IMAX experience – and it’s right here at Mall of the Emirates! This major upgrade is part of their ongoing mission to turn cinema into something truly immersive, luxurious, and unforgettable. I have all the Incredible details you want to know, so keep reading to find out more.
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Next-Level Tech For An Unmatched Experience
This new IMAX theatre is packed with cutting-edge features. At its heart is the IMAX 4K Laser Projection System, which delivers sharper, brighter, and more detailed images, thanks to IMAX’s own optical engine. The result? Every frame feels more vivid and real. And the sound system is just as impressive. IMAX Precision Sound surrounds you with crystal-clear audio that’s deep, rich, and evenly spread throughout the auditorium. Add stadium-style seating and custom-designed screens that boost brightness and clarity, and you’ve got a seriously powerful viewing setup.
Introducing The Premium ‘THEATRE Pods’
What truly sets this IMAX apart are its 7 luxurious Ōma Cinema® pods, which also happen to be the first of their kind in the world inside an IMAX! Designed by renowned French architect Pierre Chican, these pods bring a theatrical flair with tiered balconies that draw you closer to the screen. Think classic opera house vibes – but with a modern twist. Each pod can host up to 5 guests, and you can book them solo or with friends. Inside, you’ll enjoy the VOX THEATRE experience, complete with comfy reclining seats, pillows, blankets, and full waiter service.
Redefining ‘Dinner And A Movie’
Hungry? You don’t have to move a muscle. Guests in the pods can order from a specially curated menu, brought right to you seats. And this marks the first time ever a service of this kind has been offered in an IMAX setting. You also get exclusive access to the THEATRE Lounge, the perfect place to unwind before or after your movie.
Big Plans & Even Bigger Screens
Ignace Lahoud, CEO of Majid Al Futtaim Entertainment, shared the bigger vision: ““In 2015, VOX Cinemas launched what was considered the best cinema in the world at Mall of the Emirates. Ten years on, we’re redefining the cinema experience once again to offer our guests something so exceptional, they’ll want to leave their sofa and experience the magic of cinema like never before. We’re proud to offer what we believe is the best IMAX screen in the world. But this is just the beginning.” Goosebumps. I have goosebumps.
More Upgrades Already In Place
And VOX Cinemas isn’t stopping here either. Up next? Revamping the KIDS Cinema and social areas, making Mall of the Emirates a full-on entertainment hotspot for everyone! This transformation journey actually started last year with a fresh upgrade to THEATRE, which now includes roomy seats, cozy blankets, privacy screens, and a Private Lounge featuring billiards, shuffleboard, and gourmet dishes made by in-house chefs. VOX has also boosted their Standard experience to Premier, now offering more comfortable seating (choose from leather gliders or recliners), tray tables, and ultra-crisp visuals thanks to the latest laser projection tech.
Visit VOX & Experience The Future Of Cinema
Whether you’re looking for a casual film night or a luxury cinematic escape, VOX Cinemas at Mall of the Emirates (Level 2) has something for everyone. To explore all these new experiences or to book your seat in one of the exclusive pods, visit voxcinemas.com or use the VOX Cinemas app!
