During the holy month of Ramadan, one campaign truly stood out for its generous spirit – ‘Smile on the Face – Iftar Meal Box’. Organised by Tamquest Events, this yearly initiative focused on supporting Dubai’s blue-collar workforce, spreading kindness through simple acts of care. Come with me, and I’ll share all the incredible details on how this campaign touched thousands of lives, right here in Dubai!
Feeding Thousands, One Meal At A Time
This year’s campaign made a huge impact by reaching over 12,000 workers living in labor accommodations. Locations like Dubai Investment Park, Jebel Ali Industrial Area, and Al Quoz Industrial Area were among the key areas where the team delivered Iftar meal boxes packed with nutritious food and essential items.
Support That Went Beyond One Project
In addition to its core meal box deliveries, the campaign also gave a helping hand to several independent Iftar drives happening across the city. By joining forces with other community efforts, the team helped make sure more people could break their fasts with dignity and a smile.
A Community Coming Together For A Good Cause
This initiative was presented by InsuranceMarket.ae and carried out in association with Dubai Investments and Al Safeer Group. Many well-known organisations also came forward to show their support, including:
- Gulf Buzz
- Dabur
- Badshah Masala
- Zee TV, Zee Cinema, and Zee Keralam
- Dubai Bliss
- Ambal Production
- Manipal University
- Kibsons International
- Freiheit Skytech
- Wood Crew
These partnerships played a huge role in making the campaign successful, allowing it to reach more people than ever before.
The Real Heroes Behind The Scenes
Behind every meal distributed was a dedicated group of volunteers, sponsors, and supporters who gave their time and resources to bring this campaign to life. Their efforts made sure that thousands of hardworking individuals felt seen, appreciated, and cared for during the most sacred month of the year.
The Message Goes Beyond Ramadan
While the campaign may have been for Ramadan, its message of compassion and community connection is something we should all carry with us all year long. Let’s remember to keep spreading smiles – not just in one month, but every chance we get!
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