Thinking about switching to a hybrid SUV without giving up space or power? Lucky for you, there’s a new option in town! SOUEAST UAE, exclusively distributed by Elite Group Holding, has officially launched the all-new S08DM. AKA a seven-seater plug-in hybrid SUV designed for modern families and busy lifestyles. The new model combines strong performance with smart hybrid technology, making it a practical choice for drivers looking for efficiency and long-distance capability. I have all the amazing details you need to know, so keep reading to find out more.
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Built For Families & Long Drives
The S08DM arrives in the UAE at a time when more drivers are looking for fuel-efficient and electrified SUVs that can still handle long journeys. With a spacious seven-seat layout, the SUV is designed to suit family life while still delivering solid performance.
Powered by advanced dual-mode hybrid technology, the S08DM produces 355 horsepower and 530Nm of torque. It also offers a combined driving range of up to 800km, helping drivers travel further while using less fuel. The model reflects SOUEAST’s global “Ease Your Life” philosophy, focusing on making future-ready mobility simple and accessible.
First Look Behind The Wheel
To mark the launch, SOUEAST hosted a special test drive event where media and influencers were invited to be among the first in the world to experience the new SUV and explore its features and performance.
Mr. Elie Nehme, Senior General Manager of SOUEAST UAE, explained that the S08DM expands the brand’s plug-in hybrid range in the region by bringing together power, efficiency and practicality in a seven-seat SUV. With growing interest in electrified mobility across the UAE, the model aims to represent the next step in smart power solutions.
Smart Features & Comfortable Design
The S08DM is packed with features designed to make everyday driving easier and more comfortable. The SUV includes a 15.6-inch tilting smart touchscreen, along with an advanced armrest refrigerator that can both cool and heat items. Perfect for those long drives can take around UAE during long weekends.
Drivers can also benefit from more than 15 intelligent assisted driving systems, adding extra safety and confidence on the road. Flexible seating options make it easy to adjust the space depending on passengers or cargo.
Affordable Hybrid Option
Positioned as a cost-efficient choice in the competitive plug-in hybrid SUV market, the S08DM offers premium features at a competitive price. The launch strengthens SOUEAST’s presence in the UAE SUV market and supports the brand’s long-term plan to expand its electrified vehicle lineup through Elite Group Holding. The special launch price starts from AED 113,500 + VAT.
Where To See It
The S08DM is now available for viewing and test drives at SOUEAST showrooms on Sheikh Zayed Road and in Deira, as well as in Abu Dhabi, Ajman and Al Ain. Customers can also check out the vehicle at the brand’s display in Dubai Festival City Mall.
To book a test drive, customers can visit their nearest showroom, call 800-SOUEAST (800 7683278), or visit www.soueastuae.com.
