We just got some huge news for all the fashionista of Dubai! Kim Kardashian’s game-changing brand SKIMS is finally opening its first-ever physical store in the Middle East, and it’s happening right here in Dubai! That’s right, no more guessing your size online or calling in favours from friends abroad. The viral shapewear and loungewear label is getting a real-life home at Mall of the Emirates, and we’re counting down the days! I have all the details you want to know, so keep reading to find out more.
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From Online Clicks To In-Store Picks
Up until now, SKIMS fans in the UAE had just one option: shopping online through luxury platform Ounass. But there’s nothing quite like seeing, touching, and trying on clothes before you buy them, especially when it comes to body-hugging shapewear. That’s what makes this launch such a big deal.
So far, there hasn’t been an official opening date confirmed, but banners with the brand’s signature logo have already gone up at Mall of the Emirates, and we’re getting all the signs that the grand opening is right around the corner. But what we know for certain, as of now, is that the store is expected to be located near the cinema.
A Brand That Broke The Internet (And Keeps Doing It)
If you’ve somehow missed the SKIMS hype, here’s the lowdown: Launched in 2019, the brand skyrocketed to fame for its inclusive, size-diverse designs and wide range of skin-tone shades. Whether it’s body-sculpting bodysuits or buttery-soft loungewear, SKIMS is known for comfort and confidence. Oh, and in case you needed extra style cred, the brand counts Hailey Bieber, SZA, Kendall Jenner, Sabrina Carpenter, and of course Kim K herself among its biggest fans.
Some of their collections have gone totally viral, including that iconic bodycon dress that had girls everywhere adding to cart faster than you can say “sold out.” The upcoming Dubai store is expected to carry all your favourites. Shapewear, activewear, loungewear, swimwear, and more. So yes, you can finally get your hands on those cult pieces everyone’s been talking about without paying international shipping fees.
The Face Wrap
Of course, it wouldn’t be SKIMS without a little bit of buzz. One of the brand’s newest releases, the Seamless Sculpt Face Wrap, went viral almost instantly after launch. Retailing for $48 and packed with collagen yarns (yes, really), it sold out in just 24 hours. Some users called it a genius non-invasive jaw sculptor. Others weren’t so sure, calling out unrealistic beauty expectations. Either way, it got everyone talking. And that’s exactly what SKIMS does best.
So, When Can We Shop?
There’s no official date just yet, but with signs already up and excitement building fast, we’re expecting doors to open very soon. Whether you’re shopping for that perfect shapewear, ultra-soft sweats, or just want to finally try the brand everyone’s been raving about, the SKIMS Dubai store is one launch you won’t want to miss.
Be sure to stay tuned to Gulf Buzz, and we’ll be the first to give you all the SKIMS updates!
