Big news for travel lovers, Naumi Hotels, the bold and quirky boutique brand from Singapore, has officially made its Middle East debut! Their first-ever property in the region has opened right here in Barsha Heights, Dubai, with 237 stylish rooms and suites. This marks a major step for the group, which has already built a name for itself with unique hotels across Singapore, New Zealand, and Australia. I have all the exciting details you want to know, so keep reading to find out more!
Also read: 14 Luxury Hotels Opening In Dubai In The Next 2 Years
A Fresh Chapter For Naumi
Known for its bold designs and a service style that feels refreshingly unscripted, Naumi Hotels isn’t about doing things the usual way. The new Dubai property was acquired by Naumi Group with guidance from SunStar Capital, founded by Surya Jhunjhnuwala, and will be operated under the leadership of Group CEO Gaurang Jhunjhnuwala. Together, they’re bringing Naumi’s signature flair to one of the world’s most vibrant hospitality scenes.
Why Call Dubai Their New Home
For Naumi, expanding into Dubai was all about making a statement. “Dubai represents the epicentre of the region’s thriving hospitality market and a symbol of innovation,” shared Gaurang Jhunjhnuwala.
And it’s true. Only a few cities capture the same mix of creativity, ambition, and global appeal. Dubai is definitely one of those cities. With its forward-thinking energy, Dubai makes the perfect stage for Naumi’s playful yet sophisticated approach.
A Prime Spot In Town
Don’t get me start about how Naumi Hotel Dubai couldn’t be better located. Facing Sheikh Zayed Road in Barsha Heights, it’s only a short walk from Dubai Internet City Metro Station, just a 10 minutes drive from Mall of the Emirates, and about 15 minutes from The Palm. Whether you’re here for business or leisure, you’ll have the city’s best hotspots right at your doorstep.
Design Meets Purpose
Guided by the belief that design can shape a better future, the brand integrates sustainability at its core. Proving that Naumi not only creates visually striking hotels, but also cares about the impact behind them. From repurposing existing buildings to thoughtful design choices that stand the test of time, Naumi tsand as an example that hospitality can be both stylish and socially responsible.
What To Expect Inside
With 237 rooms and suites, two restaurants, a rooftop pool, a spa, a fitness centre, and even business facilities, Naumi Hotel Dubai has all bases covered. But it’s not just about the amenities. Think design-forward interiors, curated art pieces, and little touches of creativity that make every corner feel fresh and inspiring.

From Singapore To The Rest Of The World
Naumi Hotels began its journey back in 2007 in Singapore, and in less than two decades, it’s blossomed into a vibrant collection of design-led boutique stays. Each hotel has its own personality, but all share the same promise: to transform the typical hotel experience into something heartfelt, personal, and extraordinary.
Looking Ahead
Paul Stocker, Group COO of Naumi Group, summed it up best: “In Dubai, we’ve found the ideal canvas to express our playful sophistication.” The property is set for an exciting transformation, rolling out whimsical spaces, imaginative micro-experiences, and signature Naumi surprises throughout.
And this is just the beginning. Naumi Hotel Dubai lays the groundwork for more Middle East expansions, promising boutique stays that are stylish, bold, and bursting with character. For more details and to make your room bookings, check out: www.naumihotels.com/naumi-hotel-dubai.