PUMA just redefined what it means to chase the Runner’s High, but how you ask? By taking it literally above the clouds! The brand’s new global running campaign, The Runner’s High, reached thrilling new heights with a sunrise stunt 219 meters above the ground at the Sky Views Edge Walk, Address Sky View Hotel, in partnership with XDubai. Talk about a casual weekend workout in Dubai. I have all the incredible details you want to know, so keep reading to find out more.
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A 4AM Run Above A Sleeping City
At 4:00 AM, as the residents of Dubai slept, a group of select athletes and influencers gathered for an unforgettable experience. They stepped onto treadmills suspended high above the skyline, facing the iconic Burj Khalifa. As the sun came up, runners hit their stride high above the skyline, feeling that unbeatable “Runner’s High” in one of the most epic spots imaginable.
Meet The Velocity NITRO 4 – Built to Go Further
This jaw-dropping stunt was all about celebrating PUMA’s latest running innovation, the Velocity NITRO 4. The shoe is packed with advanced NITROFOAM™ technology that boosts comfort, grip, and breathability. Basically everything you need for a smoother, faster run. No matter if you’re training for a marathon or just love a morning jog, this shoe is designed to help you feel that rush of energy every time you hit the pavement.
A Mix Of Runners Who Love The Rush
The activation brought together some of the most inspiring fitness personalities from around the world. Taking part were Lisa Migliorini (The Fashion Jogger), marathoner Abdellatif Adwan, Jordanian athlete Evren Ozka, entrepreneur and endurance athlete Ahmed Sam, and 4-time Fitness Model World Champion Andreia Brazier. They were joined by regional fitness and lifestyle creators like Hana Basrawi, Ahmad Blaibleh, Zeynab El Helw, and Shahinaz Al Bouchi. Each sharing their own version of the Runner’s High with their communities.
Capturing That GO WILD Energy
According to Johan Kuhlo, Managing Director of PUMA Middle East,
“For PUMA, running is more than just performance but it’s also about the emotion, the adrenaline, and the rush of constantly pushing and breaking boundaries that comes with it. With this sunrise activation, we took that feeling to new heights quite literally capturing the essence of the Runner’s High above Dubai’s skyline. It was an epic moment that embodied PUMA’s GO WILD energy and our drive to empower runners to feel unstoppable with every stride.”
Redefining What It Means To Run
With this bold sunrise event, PUMA reminded everyone that running isn’t just about distance or speed. It’s about how it makes you feel. The brand took that sense of freedom and excitement and quite literally elevated it.
The PUMA Velocity NITRO 4 is now available at PUMA stores, puma.com, and partner retailers across the region. Perfect for anyone ready to take their own Runner’s High to new heights.
