This December, Abu Dhabi’s Formula 1 Grand Prix is getting a serious glow-up, thanks to a brand-new luxury pop-up called ‘House 44’. Created by racing legend Lewis Hamilton in collaboration with Soho House, this exclusive space is set to debut at the Yas Marina Circuit from December 5 to 7, 2025, right inside the prestigious F1 Paddock Club. And no, this isn’t your usual race-day lounge. House 44 is where Formula 1 style meets Soho House flair. Think VIP hospitality, unbeatable trackside views, and Hamilton’s own signature touches. I have all the incredible you want to know, so keep reading to find out more.
Why “House 44”?
The name is a nod to Hamilton’s iconic racing number, 44, a number that’s followed him since his early karting days and now symbolises one of the greatest motorsport careers of all time. From the design details to the drinks list and even the art on the walls, everything inside House 44 will effortlessly reflect Hamilton’s personality, taste, and passion for excellence! Because, we wouldn’t expect anything less.
Track Views & VIP Vibes
Perched on the top floor of the hospitality suites, House 44 will offer sweeping views of the Yas Marina track and the finish line. It’s an up-close look at the final race of the F1 season, with a front-row seat to the action and plenty of style to match.
Guests can expect:
- High-end food and drinks (including Hamilton’s own Almave non-alcoholic agave cocktail)
- Soho House-inspired interiors
- A curated art collection by Hamilton himself
- Live DJ sets and acoustic music
- A buzzing off-track vibe that feels more like an exclusive house party than a race-day suite
More Than Just A Lounge
What makes House 44 stand out isn’t just its glam atmosphere, it’s the once-in-a-lifetime experiences packed into the weekend. Ticket holders will get the chance to enjoy:
- Pit lane walks
- Behind-the-scenes paddock tours
- Open-top track rides with expert commentary
- Podium celebration access (yep, I’m talking that close to the champagne spray)
These extras are available on a first-come, first-served basis and can be booked at reception upon arrival, so getting there early is pretty much key.
Hamilton’s Personal Touche In Every Detail
Hamilton, a longtime member of Soho House, has had a hand in every part of House 44, from the playlist to the interiors. You’ll also find fashion pieces from his +44 clothing brand, including archive items, sprinkled throughout the suite, adding another layer of personal storytelling to the space.
How Much Will The Experience Cost?
Now, it’s time for the big question – how much will all of this cost? The full 3-day House 44 Abu Dhabi experience starts at AED 45,577. This includes:
- Access to the House 44 suite for all 3 days
- Unlimited food and drinks
- Entry to exclusive experiences like the pit lane walk and track rides (subject to availability)
And while it’s definitely a splurge, the blend of luxury, motorsport, and Hamilton’s signature touches makes it one of the most unique F1 experiences out there.
Final Stop On The World Tour
After debuting in Miami and popping up at major races in Silverstone, Zandvoort, Monza, Mexico City, and Las Vegas, House 44 wraps up its 2025 tour in Abu Dhabi. So if you’ve been dreaming of sipping cocktails with race legends while overlooking the final lap of the season, this is your shot.
How To Book
Tickets must be booked through the official booking link (not via the Soho House app). Guests will also receive transport and event info by email after reserving their spot.
So, if you’ve ever dreamed of experiencing an F1 weekend in full VIP style, House 44 is your golden ticket. Expect fast cars, fine art, fashion, and an atmosphere that’s every bit as thrilling as the race itself.
