Dubai’s famed La Mer Beach is gearing up for an exciting transformation, set to unveil itself as the new ‘J1 Beach’ in September 2024. This reimagined beachfront promises an unparalleled experience, elevating leisure and dining to new heights. With direct beach access, you can seamlessly transition from sunbathing to savouring delectable delights in seconds. Come with me, and I’ll give you all the need-know deets about whats to come.

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Your New Culinary Heaven By The Shore

At the heart of J1 Beach lies its newest culinary landscape, meticulously crafted to offer a tantalising array of flavours. With 13 luxurious dining spots carefully chosen for their global acclaim, you can expect to enjoy a diverse and vibrant culinary journey – from Asian fusion to Mediterranean delights and Italian elegance. Each restaurant brings to you its unique charm.

Indulgence Of Every Kind

J1 Beach is a full-day escapade by the sea. With 3 exclusive beach clubs, each with its own allure, beckoning you to unwind in style. From live entertainment to luxurious amenities like swimming pools and sunbeds, J1 Beach caters to every whim. The meticulous landscaping, featuring exotic flora from around the globe, adds to the visual splendour, enhancing the overall ambience.

A Vision In The Making

As construction nears completion, Merex Investment’s vision for J1 Beach is clear: to establish it as a premier destination, captivating both locals and tourists alike. With its blend of luxury, leisure, and gastronomy, J1 Beach is poised to redefine beachfront indulgence in Dubai, coming this September 2024.

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