EKTIFA has successfully concluded its inaugural large-scale Back-to-School campaign, establishing a new benchmark for community engagement, customer loyalty rewards, and brand visibility in the region. The initiative marks one of the brand’s most successful ventures to date, significantly boosting its presence in the UAE market.
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Shoppers across various retail outlets, particularly at Sharjah Co-op, Carrefour and Union Coop were treated to a vibrant shopping experience featuring exclusive promotions and competitions. The campaign was highly praised by families for making the essential back-to-school shopping process more rewarding and engaging.
The centerpiece of the retail activation was the Jetour Car Giveaway. Customers who purchased EKTIFA products automatically entered into the grand prize draw. The lucky winner, Mr. Waleed Ibrahim Mohamed Murad Almaazmi, shared his excitement upon winning,
“We did not expect to win the prize. We always make sure to buy EKTIFA products from Sharjah Co-op. We made our purchase, entered the draw, and by the grace of Allah, we won the prize.”
EKTIFA leveraged digital platforms to maximize engagement through the #MyDreamLunchBox social media challenge. This creative campaign encouraged families to prepare and share imaginative lunch boxes using EKTIFA products, successfully drawing participation from over 100 entrants and generating significant online buzz.
Mr. Hassan Hicham Al Helo, Commercial Director of EKTIFA, highlighted the campaign’s broader significance,
“This campaign reflects EKTIFA’s mission to be more than just an FMCG brand. By rewarding loyalty, engaging creatively with families, and supporting schools, we have set a strong foundation for future initiatives that will bring even greater value to our community. The positive reception confirms our growing role as a trusted, community-focused organic brand in the region.”
Beyond the retail environment, EKTIFA reinforced its commitment to the community through a multi-faceted approach of influencer collaborations. Partnerships with several key influencers helped amplify the campaign, generating engaging reels and videos that effectively connected the brand with online audiences.
The initiative included the distribution of essential school supplies to schools, directly supporting students and reinforcing EKTIFA’s role as a partner in education for the Baba Sultan campaign. By expertly combining retail activations, compelling competitions, strategic influencer collaborations, and practical educational support, EKTIFA’s first Back-to-School campaign has become a definitive success, highlighting the brand’s growing presence in the UAE market.
