Ebarza, the region’s leading brand in home furniture and décor, has announced a strategic partnership with the National Housing Platform Darak. This collaboration aims to offer discounts to citizens during the construction and furnishing of their homes. With the recent approval of the Cabinet, chaired by His Highness Sheikh Mohammed bin Rashid Al Maktoum, this partnership falls in line with the launch of the comprehensive online platform, Darak, which streamlines the housing process and reduces construction costs. The Ebarza-Darak alliance seeks to provide citizens with an enhanced home-building experience.
Commitment to Long-Term Partnerships
Maana Abudaqqa, CEO of Ebarza, emphasizes the importance of establishing enduring partnerships that benefit consumers and facilitate processes. By collaborating with various entities, Ebarza aims to exchange knowledge, streamline procedures, and alleviate burdens on customers. The brand’s participation in the Darak initiative highlights its dedication to working with platforms that contribute to consumer convenience and satisfaction.
Extensive Consumer-Focused Services
Ebarza has a track record of engaging with initiatives that make consumer experiences more accessible. The brand has partnered with Tabby to offer interest-free installment plans for up to four payments, and with Tamara and Post Pay to enable three interest-free installments. Furthermore, Ebarza extends its support to initiatives such as Fazaa and Es’ad, providing exclusive discounts to citizens and government employees. The strategic alliance with Darak is a natural extension of Ebarza’s commitment to enhancing customer journeys.
Cabinet’s Approval and Sheikh Mohammed’s Vision
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has expressed his endorsement of the Darak platform during the Cabinet meeting. In a tweet, he highlighted the platform’s goal of offering construction solutions, banking facilities, and exclusive offers to citizens, mirroring the commercial benefits received by government entities. The aim is to reduce costs and enhance the quality of home construction and ownership.
Launching and Managing the National Housing Platform
The signing ceremony for the launch and management of the National Housing Platform, “Darak,” was attended by His Highness Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior. The UAE government introduced this initiative to promote family and social stability while improving citizens’ quality of life. The agreement was signed with key national entities, including the Sheikh Zayed Housing Program, the Federal Youth Foundation, the Abu Dhabi Housing Authority, the Mohammed bin Rashid Housing Establishment, the Sharjah Housing Program, and the Association of Engineers. The platform falls under the oversight of the Ministry of Impossibilities and the Ministry of Energy.
The strategic partnership between Ebarza and Darak signifies a significant step forward in providing enhanced benefits and support to citizens throughout the home-building process. As the UAE government continues to prioritize sustainable and affordable housing solutions, collaborations like this enable homeowners to access exclusive discounts, streamline procedures, and contribute to the country’s vision of a prosperous and thriving society. The alliance between Ebarza and Darak exemplifies the commitment to creating a seamless and rewarding experience for homeowners, making dreams of a perfect home a tangible reality.
