Just when you think Dubai can’t outdo itself, it goes and does this. The world’s first-ever Mercedes-Benz inspired city is officially on its way, and of course, it’s landing right here. One of the most famous car brands on the planet is now building an entire neighbourhood in Dubai, and it’s every bit as bold as it sounds. I have all the incredibly exciting details you need to know, so keep reading to find out more.
Also read: 13 Luxury Hotels Opening In Dubai In The Next 2 Years
So, What’s Actually Happening?
Mercedes-Benz has teamed up with Dubai property giant Binghatti to create Mercedes-Benz Places | Binghatti City, a massive master-planned district coming to the Meydan area. This isn’t a single building with a fancy logo slapped on it. It’s a full city within a city, spread across around nine million square feet, making it one of the brand’s most ambitious projects ever.
Not Just A Building, An Entire Lifestyle
Instead of one standout tower, this development will feature multiple residential towers all linked together by shared spaces, services, and smart mobility hubs. The goal is simple: make daily life easy, walkable, and well connected. Think less commuting stress and more “everything I need is five minutes away” energy.
Built For Real Life, Not Just The Wow Factor
Yes, it’s luxurious, but it’s also designed for everyday living. The neighbourhood will include high-end homes alongside retail streets, cultural spaces, green parks, and shaded walkways. There will be dining spots, entertainment venues, wellness and sports areas, and relaxed community zones where people can actually spend time, not just pass through.
A City You Can Walk Around In
One of the biggest ideas behind the project is walkability. Daily essentials will be within easy reach, meaning residents won’t need to rely on cars for everything. Dedicated mobility hubs will help keep the area moving smoothly, while landscaped green corridors will make getting from A to B feel more like a stroll than a task.
What Kind of Homes Are We Talking About?
The masterplan will roll out in three phases, each adding a new layer to the district. Homes will range from studios to three-bedroom apartments, with the Vision Iconic tower also offering larger four- and five-bedroom residences. Every building will follow Mercedes-Benz’s “Sensual Purity” design philosophy, focusing on sleek lines, modern elegance, and timeless style.
The Social Heart Of The City
At the centre of it all will be the Grand Promenade, designed as the main gathering space for residents. Expect water features, shaded groves, art spaces, walking circuits, discovery zones, and elevated spots with panoramic views. It’s where morning walks, evening meet-ups, and weekend wandering all come together.
Now, The Real Question – Why Is A Car Brand Building A City?
Mercedes-Benz isn’t just about cars anymore. This project is part of a bigger move to bring its design, innovation, and mobility ideas into everyday life. By stepping into architecture and urban design, the brand is creating places where its identity isn’t just driven, but lived in.
A Huge Moment For Dubai
With an estimated value of AED 30 billion, Mercedes-Benz Places | Binghatti City is already shaping up to be one of Dubai’s most exciting future communities.
More details are still to come, so stayed tuned to Gulf Buzz for all the latest developments on this journey!
