In a city where new restaurants appear faster than we can decide what to order, finding a place that has actually grown up with Dubai feels pretty special. And this month, one of Dubai’s true food originals — Sumo Sushi & Bento — is officially turning 25! Yep, the same spot that introduced so many of us to poke bowls before they became the “it” dish, and one of the first Japanese restaurants Dubai ever had, is celebrating a seriously impressive Silver Jubilee. From its start in 2000 to now having eight UAE branches and more abroad, Sumo has basically become part of the city’s foodie history. I have all the incredible details you want to know, so keep reading to find out more.
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You’re Invited To THE Throwback Party At Town Centre Jumeirah
For their big 25, Sumo is bringing the celebration back home… to its newly revamped Town Centre Jumeirah branch. If you grew up in Dubai, chances are you’ve eaten here at least once, so the nostalgia hits hard.
The party will gather long-time regulars, friends, media folks, and partners to look back at all the years of… well… good people, good food, and good fun. Expect signature favourites, new anniversary specials, and the warm, friendly energy that has always made Sumo feel like a neighbourhood hangout.
The OG Silver Jubilee Box — AKA 25 Years In A Bento
A milestone like this obviously needs a special dish, so Sumo created the OG Silver Jubilee Box. Think of it as a “greatest hits” album, but edible. Inside the limited-edition bento, you’ll find the rolls that helped shape Dubai’s early love for Japanese food:
- Sushi Sandwich — yes, that viral one from the early 2000s.
- Oman Lobster Roll — a tasty Dubai-meets-Tokyo combo.
- Crunch Kunafa Roll — dessert but make it sushi.
- Samurai Roll — the signature that regulars still swear by.
It’s only around for a short time, so it’s perfect for anyone feeling nostalgic (or hungry… or both).
Bento Art Festival For The Little Artists (& Their Parents)
If you’re always hunting for fun things to do with family in Dubai, Sumo has turned its anniversary into a creative day out. The Bento Art Festival lets kids (and honestly, adults too) decorate bentos, join workshops, watch a traditional matcha ceremony, and snap photos at cute stations. It’s colourful, playful, and a great excuse to let kids experiment with food in a way that’s actually fun (and might even convince them to try new flavours).
Meet Julianne — The Woman Behind 25 Years Of Sumo Magic
Sumo’s story wouldn’t be complete without Julianne Holt-Kailihiwa, the Co-Founder and CEO who has been steering the brand for over two decades. She’s in her late fifties, still expanding the brand across the region, and leading with a mix of creativity, consistency, and kindness that’s rare in the fast-paced restaurant scene.
Her right-hand culinary wizard, Executive Chef Tako, has been with Sumo for 24 years, practically the whole journey. Their teamwork and loyalty have shaped the family-style culture Sumo is known for. One guest even mentioned that three generations of their family eat at the same Sumo branch. Which honestly says everything.
A Dubai Success Story That Keeps Evolving
With Dubai constantly reinventing itself, Sumo Sushi & Bento stands out as something steady, familiar, and genuinely local. Now, as Sumo celebrates its Silver Jubilee, it’s gearing up for even more: new branches, new experiences, and more moments that feel like a warm hug in sushi form.
This anniversary is a reminder of how far Dubai’s dining scene has come, and how special it is when a homegrown brand lasts this long. Visit Sumo Sushi & Bento’s website for more information!
