Every single person who has lived in Dubai probably has a core memory attached to La Mer. The popular beach destination for residents and tourists will now be redeveloped from La Mer South to J1 Beach. The newly opened J1 beach is scheduled to open to the public by 2023 end. Read on to know all the details:
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La Mer To Be Demolished & Redeveloped As J1 Beach
J1 Beach will be developed into a first-of-its-kind flagship beach resort destination that will offer premium high-end options in the heart of Jumeirah, gorgeous sea views & the best F&B offerings including 10 new restaurants – all of which will all be upscale joints inspired by the French Riviera.
Anticipate luxurious venues with exclusive valet services, shuttle options, covered walkways, and a dedicated jetty for those arriving by boat.
There will also be visitors valet and parking services, green pathways that will be shaded during the day and illuminated at night for beachgoers and golf cart shuttle services. Visitors can even arrive by boat from the sea through an epic framed waterfront reception.
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F&B Offerings At J1 Beach
F&B Offerings At J1 BeachFor the first time in the UAE, there will be three brand new beachfront experiences – Sirene Beach by Gaia, Gigi Rigolatto and Bâoli – as well as ten other upscale restaurants. The new restaurants for the J1 Beach will be fully licensed for day-to-night trade.
Gaia
Gaia is Dubai’s home-grown Greek-Mediterranean concept developed by restauranteurs Evgeny Kuzin and Chef Izu Ani. They were voted among Middle East & North Africa;s 50 best restaurants 2022. The restaurant aims to showcase the core elements of Grecian culture.
Kuzin, who is the co-founder of Gaia, said, “Research has shown a shift in global holiday trends, with a large increase in people opting for regular recreation at beaches and restaurants rather than travelling. An elegant experience, Sirene Beach by Gaia will embody the luxury of beachside leisure, allowing guests to stay all day to relax, unwind and spend time with loved ones. We are so excited to launch Sirene with an exquisite menu designed by the Gaia culinary team, a contemporary aesthetic and an unrivalled entertainment and events schedule on one of the region’s most desirable shores.”
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Gigi Rigolatto
Merex and Paris Society International have come together to bring Italian restaurant Gigi Rigolatto to the UAE. Voted amongst the world’s top brands, Gigi Rigolatto will feature n interior restaurant, two exterior terraces, a garden, a Bellini bar, a swimming pool, a kids’ circus, a wellness area and direct access to the beach.
Brian Bendix, CEO of Paris Society International, said, “We believe that J1 Beach, the gravitas of the Merex vision and the diversity of the market-leading offering, will resonate not just in Dubai but also globally. It will set a new standard for ultra-premium hospitality and lifestyle beach offerings. After the success in Saint Tropez, Paris and Val d’Isère, Dubai is naturally the next beach destination for Gigi Rigolatto, which will feature all of its extraordinary experiences.”
Shahram Shamsaee, CEO at Merex Investment Group, said, “J1 Beach is an exciting extension of Dubai as a leading lifestyle and business destination, and we firmly believe that the addition of day-to-night seaside lifestyle experiences and restaurants will re-imagine the way visitors enjoy interactive and new elevated choices.”
“Merex Investments aims to take destinations to and beyond their business potential by capitalising on prime locations and amplifying the principles of placemaking. The three new additions to J1 Beach will support the growth of local and global partners, through the delivery of holistic, convenient and diverse lifestyle assets.”
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Bâoli
A lister visited Bâoli at J1 Beach will also make its debut in the Middle East and will offer modern Japanese cuisine.
Sanjeev Nanda, Founder of Neat Food, which will manage Bâoli Dubai, said, “Bâoli is a retreat-styled space inspired by the beautiful stepwell baolis in India, and will offer a unique experience for visitors to J1 Beach. The move into the Middle East is part of the brand’s success across our international destinations, and we believe that Dubai is the perfect location to continue sharing our world-class hospitality.”
