I know you’ve been there at least once. I mean, it’s a canon event. Binge-watching K-dramas at 2 AM, secretly learning K-pop dance moves in your room, or obsessing over the perfect 10-step skincare routine. There’s no escaping the reality that a little bit of Korean in your daily routine can transform your life – and Dubai just made it much easier to get the full-on Korean experience! Welcome to Korea 360, your one-way ticket to South Korea (minus the jet lag and airfare). From music and food to fashion and beauty, this place is your one-stop shop for all things Korean. And you’re not ready to see what’s inside. Come with me and let’s get you a taste of Korea!
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Your 360º Taste Of Korea
Perfectly located on the first floor of Dubai Festival City Mall, there is no other way to describe Korea 360 than an immersive cultural playground! Designed to give you a 360-degree experience, this huge 1,606 square metre space lets you see, feel, taste, and interact with everything that makes Korean culture loved by millions around the world. Whether you’re into K-pop, K-dramas, skincare, or just want to explore something new, there’s something here for everyone.
What You’ll Find Inside
If you’re looking for a full on Korean experience (sans the plane ticket), Korea 360 is where you’re going to find it in Dubai. Here’s what you can look forward to inside:
- K-pop zones: with handprints and outfits from your favorite idols
- Interactive exhibitions: highlighting trending Korean brands in food, beauty, and lifestyle
- Traditional displays: showcasing Korea’s rich history and heritage
- Experience areas: where you can relax, play, and even take part in workshops
- Meet-and-greet events: with Korean celebrities, and live cultural performances
While you can’t shop for the products just yet, plans are in place to allow purchases soon. So you’ll eventually be able to take home some of your favourite Korean goodies too!
A Star-Studded Grand Opening
Korea 360’s grand launch wasn’t anything short of star-studded! The opening night featured live performances by Gaho, EXO’s Chen, CIX, and Red C, lighting up the evening with some serious K-pop magic! Plus, fans got a chance to meet Cho Kwang-jin, the mastermind behind the hit series Itaewon Class, and witness a stunning fashion show by iconic designer Lie Sangbong.
From Jakarta To Dubai
Korea 360 first launched in Jakarta, Indonesia, back in 2022, where it drew in over 1.5 million visitors in just one year! Now, Dubai hosts the second-ever centre, bringing the Korean Wave to the Middle East in a big way. And not only is it fun, it’s also a space for showcasing and eventually selling Korean agricultural products, beauty items, fashion, and design products to an international audience.
Welcome To Your New Go-To Spot For All Things Korea
So whether you’re a long-time K-drama addict, a skincare junkie, or someone who just loves trying new things, Korea 360 is the ultimate destination to explore Korean culture in Dubai. Ready to experience Korea without hopping on a flight?
