If you’re already planning your January calendar, make room for this one. e& MOTB is returning for its 13th edition, and it’s taking over Dubai Design District (d3) from 1–11 January 2026. Every year, it becomes the show stopper of the Dubai Shopping Festival, and this edition is already gearing up to be brighter, and far more exciting. I have all the deets you want to know, so keep reading to find out more.
Also read: MOTN Festival 2025 Returns To Abu Dhabi Bigger Than Ever – Everything You Need To Know
A Sneak Peek At What To Expect
So, there’s going to be something a little different than what we’ve experienced before. The whole space is going to be designed around Gen Z culture. And it’s going to look like a sleek, monochrome world that feels like you’ve jumped 100 years ahead. The installations will be bold, artsy, and super instagrammable. Because if Gen Z’s have anything to do with it, it’s going to go on the gram.
More Than A Marketplace
Shopping here doesn’t feel like “shopping.” Instead, you’ll wander between stalls and keep finding things you wouldn’t have expect. From creative homegrown businesses to stylish international brands, delicious eats, live shows, and fun activities popping up everywhere. With 56 brands joining this year, the market will be packed with everything from stylish men’s and women’s fashion to adorable kids’ clothing, vintage-style picks, and accessories that instantly stand out.
Beauty lovers aren’t left out either. The Glow Bloc is returning with top beauty names. MAC Cosmetics is already locked in, and five more brands will be added soon. You’ll get hands-on with their latest drops, bestselling fragrances, and limited-edition sets perfect for gift shopping or treating yourself.
The Entertainment That’ll Keep You Hooked Day & Night
One of the biggest reasons people look forward to e& MOTB every year is the nonstop entertainment. This edition will be no different. Expect performances from day to night, including a free concert (exact details are still hush-hush though), dance acts, and on-stage competitions that bring the crowd together. There will also a line-up of workshops and creative sessions. Plus futuristic installations that practically beg to be photographed. And if you’re coming with kids, perfect. There are plenty of fun, interactive activities planned just for them.
Food That Deserves Its Own Spotlight
The food scene at e& MOTB is basically a festival of its own. This edition, 27 brand-new culinary concepts will be serving up dishes you’ll want to snap before you eat. Expect flavours that range from comforting classics to exciting new bites.
A Free Entry Event You Won’t Believe Is Free
And yes, I saved the best for last. You can absolutely explore this whole space without paying a single dirham. The entry? Free. The parking? Also free. So round up your favourite people, enjoy the buzzing energy, explore the creativity around you, and soak in the live shows.
Like I mentioned earlier, some of the details are still under wraps, but be sure to stay tuned to Gulf Buzz, because we’ll be the first to update you with all the latest details!
