Who would have ever thought that a former helicopter mechanic would go on to build one of Dubai’s most loved swimwear brands? That’s exactly what Maureen Hall, the founder of COÉGA Sunwear, did. What began as a mom’s simple solution to keep her child’s feet safe from hot pool decks and rough beach terrain has transformed into a global swimwear phenomenon! With just a needle, fabric, and a brilliant idea, Maureen created the region’s very first Pool Shoes. Trust me when I say they’re practical, protective, and stylish all in one. I have all the incredible and revolutionary details you want to know, before you hit the pool again this weekend, so keep reading to find out more.
Also read: 8 Summer Offers On Dubai Activities You Need To Take Advantage Of Before The Season Ends
The Pool Shoe That Changed Everything
Back in 2004, Maureen stitched together the first pair of Pool Shoes, and they were an instant game-changer. Designed to prevent slipping, burns, and blisters, these shoes gave kids the freedom to enjoy their pool time without worry. Before long, they became more than just a kids’ essential, they truly evolved into a family staple. From toddlers taking their first steps to adults lounging by the pool, Pool Shoes became a must-have for everyone.
Made from quick-drying, lightweight fabric with heat-resistant soles, these shoes are not only practical but durable too. Resistant to chlorine and saltwater, they’ve redefined how families enjoy life by the water, offering comfort and protection all summer long.
Swimwear Made For EveryBODY
What started with Pool Shoes has blossomed into a full-fledged swimwear line for the entire family. COÉGA now designs a wide range of UPF 50+ protective swimwear, including modest swimwear, swimsuits for men and women, and fun, practical pieces for kids. Every item is created with the region’s climate and cultural preferences in mind, ensuring comfort, coverage, and style in equal measure.
Sustainability is also at the heart of COÉGA’s designs. The brand uses recycled polyester and nylon where possible and repurposes leftover fabrics from swimwear production into new Pool Shoes. This not only reduces waste but also ensures that eco-conscious practices are built into every stage of production. It’s fashion that feels good and does good.
Always One Step Ahead
Innovation is in COÉGA’s DNA. After changing the game with Pool Shoes, the brand introduced the COÉGA Slim-Kini, a flattering swimsuit that celebrates all body types. Today, COÉGA continues to keep things fresh with its latest FW25 Collection. This new lineup is bold yet timeless, featuring everything from modest swimwear to stylish family essentials. And it’s all crafted with thoughtful design, superior sun protection, and the brand’s signature functionality.
More Than Just Swimwear
COÉGA swimsuits are all about confidence, inclusivity, and sustainability. From humble beginnings to becoming a household name, the brand has never lost sight of its mission: to keep families safe, comfortable, and stylish in the sun. Whether you’re heading to the beach, pool, or waterpark, COÉGA ensures you do it in comfort and with peace of mind.
Ready to dive in? You can explore the full COÉGA range, including the brand-new FW25 Collection, online at coegawear.com.
