New term, new shoes, new bag, new… everything, basically. Back to School season is officially here, and BurJuman Mall is stepping up as the one-stop spot to knock out the whole list. While also giving kids a smarter, more grown-up way to manage their own spending money. I have all the brilliant details you need to know, so keep reading to find out more.
Everything On The List, In One Place
Let’s be honest, Back to School shopping usually means bouncing between five different shops for five different things. BurJuman is trying to fix that. From new uniforms and school shoes to bags, accessories, stationery and the latest gadgets, it’s all here. No multi-mall marathon required.
You’ll find familiar names like Threads, MAX Fashion, Centrepoint, Sharaf DG, Emax, Eros, Samsung, Aldo, Crocs and Rivoli EyeZone, so whether you’re shopping for a five-year-old or a fifteen-year-old, there’s something for every age and stage.
Say Hello To Smart Pocket Money
Here’s the part that’s actually new. BurJuman is launching Smart Pocket Money, and it’s basically a glow-up for the old-school “here’s some cash” approach. It turns the BurJuman Digital Gift Card into a way for parents to load money on, while kids and teens get to decide how they actually spend it. Across more than 200 brands at the mall.
Think of it as training wheels for financial independence. Parents set the budget, so they’re always in control of how much is going out, but kids get the freedom to make their own choices with it. It’s a nice middle ground, especially for tweens and teens who are starting to hang out with friends more independently and want a bit of their own spending power.
As a launch treat, the first 1,000 people who load AED 300 or more onto a Smart Pocket Money Gift Card get a free AED 50 Nol Card thrown in. While stocks last, so this one’s worth acting on early.
Shop For School, Then Try To Win The Tech
BurJuman has also teamed up with Sharaf DG to make the whole school shopping trip a bit more exciting. Running from 20 August to 13 September, the Shop & Win promotion is giving away more than 35 laptops and tablets over the course of the campaign.
The entry process is simple: spend AED 300 or more anywhere across BurJuman Mall in a single day, then register your purchase through the digital raffle for your shot at winning. It’s a handy nudge for anyone who was going to update their kid’s tech for the new school year anyway. Might as well get it for free.
The Back To School Checklist, Basically Solved
Between the wardrobe refresh, the everyday essentials, the tech upgrades and now a smarter approach to pocket money, BurJuman is covering pretty much every base of the Back to School season. For families gearing up for the year ahead, it’s safe to say Back to School is sorted at BurJuman Mall.
