A First Look Inside Dubai’s First-Ever​ Immersive Art Digital Experience

Theatre Of Digital Art (TODA) is coming to our very own Dubai! TODA is set to open doors for the inaugural exhibition on 13th October 2020 at Souk Madinat Jumeirah.

To add a digital arm to the art scene in Dubai, this exhibition is a one of kind experience. This is a multi-sensory, multi-media immersive exhibition. Featuring brilliant artworks from Monet To Kandinsky.

It is an art lovers paradise. You not only get to see the art but also feel like you are walking inside of it. Vision Multimedia Projects,  a European digital production house will transform the setting at Souk Madinat Jumeirah, Dubai’s most iconic leisure and entertainment space, into its largest immersive digital art space.

ToDA is all geared up to mix all three formats of digital art, including multimedia exhibitions, contemporary immersive installations, and art in virtual reality, making them the first to do so in Dubai. This will make it a hub for art, education, and entertainment. It is a highly sophisticated experience that brings together high-end technologies with classical art, along with music, visual effects, and surrounds sound.

After entertaining over 1.5 million visitors from a successful global show tour spanning over 11 countries, the exhibition is set to make its mark in Dubai. Considering the COVID-19 situation, they have installed social distancing protocols and shall be adhering to strict health and safety rules to ensure the protection of staff and visitors.


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