Think about the last time you ordered something through a delivery app. You probably remember what you ordered, where it arrived, and how quickly it got to you. And yet, it is easy to forget the person behind the helmet.
“Riders are the heartbeat of everything we do at talabat. Every single day, they show up for our customers, and we wanted to find a way to show up for them in return. This partnership with NAOS gave us that chance — to bring them together, to say thank you, to help them care for their skin. When we found a partner who cared about riders the way we do, it just made sense to build something meaningful together.” – Muhammad Albasyouni, Senior Manager – 3PL & Rider Management
talabat Riders League was about giving the people behind every delivery a moment to pause, connect and feel appreciated. And it was this shared belief in caring for people that naturally brought talabat and Bioderma together.
On 8 September at Danube Sports World, Bioderma – NAOS Brand was proud to partner with talabat to offer practical Skin Health guidance & Sports Day dedicated to their riders.
“At NAOS, caring for skin is part of what we do, but caring for people and their wellbeing is at the heart of why we do it” – Gizem Ensari, Head of Marketing at NAOS (Bioderma-Institut Esthederm-Etat Pur).
For talabat riders, that care starts with understanding their everyday reality. Skin health is particularly relevant to their daily lives – but their wellbeing is much more than skin. This initiative brought practical skin health awareness into a day focused on the riders, their wellbeing and their everyday reality.
For Bioderma & NAOS, care begins by paying attention to what people experience every day. From Skin Care to Human Care means looking beyond the immediate need and understanding the person behind it. For the riders, that meant creating a moment that brought together practical skin health awareness, wellbeing, connection and a chance to simply pause and feel cared for.
“Because our approach to social impact begins by seeing people, understanding their everyday realities and responding in a meaningful way” – Vini Menon, Regional CSR manager at NAOS (Bioderma-Institut Esthederm-Etat Pur)
Throughout the experience, riders had the opportunity to ask questions, receive practical guidance, and discover simple habits they could incorporate into their daily outdoor routines. They could interact, learn, receive hands-on guidance – making the experience relevant not just for that day, but for the roads they return to every day.
There were matches to play, teams to cheer for, and plenty of competition. But there was also laughter. Connections. Friendly rivalry. Moments of celebration. For a few hours, the riders weren’t thinking about their next delivery. They were simply there to enjoy themselves. And that was the real meaning of the day – creating a space where the people who spend their working hours taking care of everyone else could pause, connect and feel cared for themselves.
“We wanted this day with talabat to be truly dedicated to the riders- supporting their skin health, wellbeing, and active lifestyle while giving something back to those who do so much every day. Most importantly, it was about creating a moment for them to connect, enjoy themselves, and feel genuinely valued and appreciated.” – Sameer Kokane, Regional Head of Ecommerce at NAOS (Bioderma-Institut Esthederm-Etat Pur)
And perhaps that was the most meaningful part of the day – creating a space where the people who spend their days taking care of everyone else could finally have a moment to feel taken care of themselves.
Event Snapshot
8 September 2026 — Danube Sports Club, Dubai
talabat Riders League, organized by talabat, welcomed NAOS’ Bioderma brand as Official Skincare Partner – joining the day to bring moments of connection, recognition and care to the riders who keep the city moving.
About NAOS
NAOS is a purpose-driven company guided by a commitment to care for the living – for skin, for people and for the communities around us. Through its brands, including Bioderma, NAOS brings this philosophy to life through skin health, wellbeing and meaningful community engagement.
