There’s a brand-new swimwear label in town, and it’s here to make pool days and beach trips a little brighter, and a lot safer. Launched on 26th January 2026, Muizuri Swimwear is rethinking children’s swimwear with one clear focus: better visibility in and around water, without compromising on comfort, style, or sustainability. Created in Dubai by mum and Swim England-certified coach Krupa Patel, Muizuri is designed for kids aged 4–13 and fills a real gap in the market. This is swimwear that helps children stand out clearly while they swim and play. I have all the fascinating details you need to know, so keep reading to find out more.
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Designed By A Mum Who Knows The Water
As both a parent and swim coach, Krupa saw first-hand how important visibility is when children are in the water. Kids can get tired quickly, even confident swimmers, and being able to spot them instantly can make all the difference. That’s where Muizuri’s standout piece comes in… the ‘Signal’ Reversible Lifesaver Arm UV Swim Tee.
It features one bright, contrasting arm that’s designed to be clearly visible when raised, even from a distance. Even better? The top is fully reversible with no front or back, so it can be worn on either arm depending on your child’s dominant side. It’s a simple but thoughtful detail that makes signalling feel natural and easy.

Safety-First, Always
Muizuri’s entire collection is built around visibility and protection. Think bold, high-visibility colour palettes that are easy to spot at the pool or beach, plus UPF 50+ sun protection to help protect delicate skin during long days outdoors. The pieces are designed for all-day comfort too, so kids can move freely, swim confidently, and simply enjoy being in the water. At the same time, parents and caregivers can feel more at ease knowing their child stands out clearly.
Better For The Planet, Too
Muizuri isn’t just thinking about safety. It’s thinking about the future. The swimwear is made from recycled and regenerated fabrics. Turning reclaimed materials into durable, high-performance pieces that are made to last. It’s a thoughtful approach that combines function, comfort, and sustainability in one collection.

A Fresh Take On Kids’ Swimwear
Moving away from traditional children’s swimwear options, Muizuri also introduces two-piece and three-piece swim sets. The three-piece sets are especially unique in the children’s market and give families the practical bonus of always having a spare dry piece ready to go. Plus, the pricing remains competitive, making the collection accessible without compromising on quality. To top it off, every single print is designed in-house. That means each pattern is exclusive to Muizuri. Playful, vibrant, and not something you’ll see replicated elsewhere.
Available Now!
If you’re looking for children’s swimwear that blends smart design, bright visibility, comfort, and sustainability, this is one brand you’ll want on your radar before your next pool day.
Muizuri Swimwear has officially launched and is available to shop online at www.muizuriswimwear.com!