Full confession time, right now – how many of us are guilty of holding onto a phone just because it’s “good enough”? Samsung Electronics MENA is calling us out with its bold new campaign, #YouDeserveMore, reminding us that there’s no reason to stay stuck with devices that haven’t really surprised us in years. This isn’t just about getting a new phone. It’s about rethinking what you actually deserve from your tech. Interested to know more? I have all the incredible details you need to know, so keep reading to find out.
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The Breakup Moment We Can All Relate To
The campaign hits close to home when you hear lines like “You never understand me” and “I feel stuck.” I mean doesn’t it sound like that classic breakup drama, we’re all used to? Until you realise they’re talking to their phones. Even more relatable if you ask me. This where Samsung comes in to flip the story and show us what it can feel like to finally walk away and step into something better.
Feels Like A Fresh Start With Samsung By Your Side
And not just any rebound, Samsung is ready to bring you a whole new relationship with their Galaxy Z Flip7 and Galaxy Z Fold7. But you know, a relationship without the toxicity this time.
These phones are designed to turn heads with their slim, sleek builds, AI-powered tools that actually make life easier, and cameras that capture everything in the best light possible. Basically, it’s the glow-up your old phone could never give you.
Switching Up Isn’t Leaving – It’s Moving Forward
Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA, explains it best:
“This campaign redefines switching not as leaving something behind, but as moving forward with smarter innovations that match ambition and lifestyle. Switching is freedom: freedom to choose better, and to expect more.”
A Campaign That’s Everywhere You Are
Samsung didn’t hold back on spreading the word. From a hero film and influencer-led videos to punchy social shorts and interactive experiences, the campaign is buzzing across platforms. And with fun incentives to try switching, they’re keeping the energy high and the message clear: #YouDeserveMore.
Making The Switch Has Never Been More Simple
Still nervous about switching? Samsung gets it. That’s why Smart Switch makes the process painless. You can transfer your contacts, photos, music, messages, and even your calendar from your old device without a hitch. And if you’re not ready to fully commit just yet, you can even test-drive Galaxy features right from your current phone using the Try Galaxy App at trygalaxy.com.
Don’t Settle
The campaign is basically a wake-up call for anyone stuck in a comfort zone with their tech. With the Galaxy Z Series now available across the region, the message is simple but powerful: stop settling for “good enough” when #YouDeserveMore.
