If your beauty routine has been feeling a bit… meh lately (read: the same old moisturiser and a mascara that’s been clinging on since last Eid), it’s officially time to shake things up. And that’s exactly where Watsons comes into the scene! Yup, Asia’s biggest beauty powerhouse has just dialled up the fabulous in Abu Dhabi, opening not one, but TWO new stores in the city. And we are – how do we put this gently? – not okay. The shelves are stacked, the serums are dewy, and your TikTok algorithm is basically standing outside the door with a glossy welcome banner.
Watsons Is Expanding, and It’s a Full-On Beauty Experience

Asia’s biggest and boldest beauty retailer has officially taken over more mall real estate in Abu Dhabi, bringing their total GCC store count to 36 (yes, thirty-six), spanning the UAE, Saudi Arabia, Qatar, and Bahrain. Watsons isn’t just expanding, they’re glow-ifying the Gulf, one viral toner at a time. And with more stores on the way, they’re on a mission to make sure every Gen Z and Millennial in the region has a glam HQ within arm’s reach. It’s not just about being bigger, it’s about being better. Watsons is all about making beauty simple, exciting, and accessible, with a focus on innovation and a customer-first approach that sets the standard across the region.
These Stores Are Scroll-Worthy IRL
These new locations are also about immersive, scroll-worthy moments, just as they are about shopping. We’re talking live activations, free skin analysis, hair and scalp check-ups, and even makeovers for when you need a total vibe change. One moment you’re popping in for micellar water, the next you’re walking out with the glow of a woman who’s just had a K-beauty facial and life revelation. In short, it’s all about self-expression, staying ahead of trends, and connecting with a community that’s as skincare-obsessed as you are.
TikTok Faves, K-Beauty Royalty & Hidden Gems
At Watsons, you can spot exclusive finds, TikTok-approved must-haves, and the latest skincare trends from Japan, Korea, the UK, and beyond, all brought together in one place so you can stop doomscrolling and start swatching. Whether you’re a 10-step-routine type or a grab-and-go minimalist, there’s something to suit every face, aura and vibe-shift.
Get Rewarded Just for Being Obsessed With Beauty
Watsons gets it, you want the goods and the perks. That’s why Blue Rewards is here to turn your shopping habit into an actual strategy. The more you shop, the more you earn, hello, exclusive discounts, surprise treats, and feeling mildly smug when the bill is magically smaller.
Plus, you’ll get expert tips and personalised advice without the awkward “are you sure that’s your shade?” energy. Just helpful humans making sure your glow-up is on point. Through Blue Rewards, it’s easier than ever to stay connected with Watsons, unlocking a constant stream of perks that make every visit a win.
Known worldwide as the ultimate beauty destination, Watsons stands tall as Asia’s leading beauty retailer, offering a vast array of products, an innovative shopping experience, and a customer-first approach. It’s a brand that continues to shape the future of beauty retail across Asia and beyond.