I have a few words for you that I bet you never thought you would see in a sentence together. Ready? Hala. Beer. That’s right, a unique, halal-certified ale has just hit the Dubai market! Crafted by Russian expat Igor Sergunin, Majlis Premium Arabian Ale is a halal-certified, non-alcoholic brew inspired by an ancient Arabian Peninsula recipe. This drink stays true to its historical roots while using modern brewing techniques to ensure it remains alcohol-free. I’m sure you must have a lot of questions and luckily for you, I’m here with all the answers. Keep reading to find out more about Dubai’s newest halal beer!
Bringing Back An Ancient Tradition
Majlis isn’t just any drink – it’s a revival of a centuries-old tradition. Historically, people in the Arabian Peninsula brewed a similar non-alcoholic beverage, believing it aided digestion and provided lasting energy, especially for travellers. The process took two to three days, and it became a trusted companion on long journeys. Now, Majlis is bringing this recipe back to life with modern technology and strict halal guidelines!
Brewed To Alcohol-Free Perfect
Most non-alcoholic drinks remove alcohol after fermentation, but Majlis takes a different approach. It’s brewed using a controlled fermentation process that ensures alcohol never forms in the first place. The result? A drink that retains the full depth of flavour while remaining 100% halal. Here’s a few words from the visionary himself:
“We use natural ingredients – malt, water, yeast, and hops – which also provide essential vitamins like B1, B6, B15, C, and D. With the right technology, we’ve made sure every bottle meets halal standards.”
And it’s official – Majlis has received Halal certification from UAE authorities after undergoing rigorous testing!
A Healthier Alternative To Sugary Drinks
And Majlis doesn’t just top at tradition, it’s also about health your health, too. The idea for the drink came when Sergunin struggled to find healthy beverages for his children. “I checked the ingredients in most drinks, and they were full of processed sugar and artificial additives. That’s when I decided to create something better,” he shared. That’s why Majlis contains no processed sugar – its sweetness comes from natural sources only. Unlike many soft drinks and energy drinks, it offers a clean and refreshing taste without artificial ingredients.
By combining heritage, health benefits, and halal-certified brewing, Majlis is reinventing the way we think about non-alcoholic drinks. Will you be brining a bottle of Majils to your next social gathering? Visit their website to place your order and get to know their range of flavours. Prices start from just AED 18.
