The recently concluded Ramadan campaign by Chin Chin, a homegrown UAE brand, has been a grand success! This year’s campaign was aimed at promoting unity, generosity, and kindness, and it’s safe to say that it exceeded expectations.
Chin Chin’s Ramadan Box Sales
Through the launch of their specially curated Ramadan box, Chin Chin was able to sell over 2500 boxes, each of which was sold for the price of AED 49. But the best part of this campaign was that for every box sold, Chin Chin donated an equivalent box to the UAE Food Bank, a non-profit organization dedicated to eliminating food waste and feeding those in need.
Chin Chin went all out this year with their influencer push, reaching out to 75+ influencers and targeting a combined follower base of 7.5 million users. The result of this effort was an organic impression of over 2 million, a testament to the campaign’s effectiveness in reaching its intended audience.
The success of this campaign is not only measured by the numbers, but also by the impact it has made in the lives of those who are less fortunate. Through Chin Chin’s partnership with the UAE Food Bank, many families were able to enjoy delicious meals during Iftaar, the breaking of the fast at sunset.
In a time when the world is drowned in negativity, it’s heartwarming to see brands like Chin Chin stepping up and making a positive impact in their community. They have proved that by taking simple yet powerful steps, we can all make a difference in the lives of those who need it the most.
Chin Chin’s commitment to giving back to the community has won the hearts of many in the UAE, and this Ramadan campaign has only strengthened their bond with their customers. We hope to see more such community-driven initiatives from Chin Chin in the future, as they continue to spread love and kindness through food.
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