Samsung Gets Fierce With A Groundbreaking Flagship Launch

Ever wondered what it would be like if you saw a giant 3D tiger roaring in the middle of a city? Well, this article is all about your wildest dreams coming true! “Tiger in the City” launched by Samsung Galaxy is something to look forward to! This activation will bring a giant 3D tiger roaring to life on digital 3D displays in one of the UAE’s most happening neighbourhoods – The Beach at Jumeirah Beach Road from Feb 4^th till Feb 8^th. The 3D billboard will reveal what’s to come in the run-up to Galaxy Unpacked 2022 on February 9^th at 7 PM Dubai time.

Samsung Galaxy’s Tiger in the City digital experience will be available in four other cities across the world: New York City, London, Seoul, and Kuala Lumpur. The one-of-a-kind campaign has established Samsung as the first technology business in the UAE to conduct a digital out-of-home activation to produce tailored and engaging information relevant to consumers, delivered in real-time.

The tiger, which is seen as a brave and fierce animal, connects with the Galaxy brand, which has always boldly challenged borders and dared to push the frontiers of what technology can achieve.  Samsung invites city people to see and experience that vision up and personal on the road level, breaking the borders between technology and reality and promising yet another wave of groundbreaking advances.

The tiger is the monarch of the night thanks to its amazing night vision – Samsung is employing this famous, bold animal in its limited-time 3D experience, matching the outstanding qualities of the next Galaxy flagship mobile. Samsung embraces its fiercely inventive heritage by harnessing the image of the tiger, following more than a decade of refusing to play it safe and pushing the mobile advancements that change our world.

‘Want to Win The Next Galaxy?’

UAE residents will have a chance to win the next Galaxy. To participate, all they need to do is to follow these 3 simple steps. Winners will be announced through @SamsungGulf Instagram Channel on 15th February.

1) Capture a creative and fun photo or video of yourself posing in front of the “Tiger in the City” billboard at The Beach, JBR Dubai, Digital Screens above Roxy Cinemas between February 4th to 8th (from 4 PM – 10 PM)

2) Share it in their Instagram account by tagging @SamsungGulf Instagram page and using #BreakTheRules and #SamsungUnpacked hashtags from 4th to 8th Feb. 

3) More details can be found on SamsungGulf Instagram Account Page

Find more details on @SamsungGulf’s Instagram account page. Winners will be announced on @SamsungGulf’s Instagram channel on February 15th.