Dubai-based luxury lifestyle brand Gratuso Group is making waves with their newest partnership! They have just joined forces with Softowell, a digital solutions company, to take their global game to the next level! The goal is to improve digital operations and make things smoother for clients as the brand expands into Europe and Asia. This brilliant collaboration is here to make sure the high-end services you receive from them feel seamless, personal, and fast – and it’s all about building smarter systems behind the scenes. We’ve got the inside scoop in this game-changing partnership, so keep reading to find out more.
Founded in 2024 by Wassim Elassaad, an Australian-born Lebanese entrepreneur, Gratuso is all about luxury living done differently. From private concierge services to ultra-luxury real estate, the group has carved out a niche in the high-end market. “Gratuso is a dream that began in Australia and is now being realised in Dubai,” says Wassim. “Every experience we offer reflects the challenges, sacrifices, and constant pursuit of greatness that characterise us.”
Gratuso specialises in customised lifestyle solutions for clients who want more than just luxury – they want meaning and exclusivity. Here’s a quick peek at the incredible services they offer:
We’ve already seen Gratuso take over Dubai’s luxury scene and now it’s time for them to spread their wings in Europe and Asia. And that’s exactly where Softowell steps in with their high-tech tools to keep things running effortlessly. Here’s how their ready to help change the game for Gratuso:
“We think this alliance will help Gratuso deliver luxury services with even more speed and accuracy,” said Hisham Saalim, CEO of Softowell.
The collaboration supports Gratuso’s long-term goal of doubling in size by the end of 2025. With new digital systems and centralised tools, managing clients across borders is about to get a whole lot easier. But no matter how far and wide the brand grows, Gratuso stays focused on what makes it special – confidentiality, long-term relationships, and tailor-made solutions.
Luxury brands everywhere are turning to tech to stay ahead, and Gratuso is no different. This partnership with Softowell is a step toward future-proofing their business, while staying true to their brand values – privacy, personalisation, and top-tier service. Want to know more about their journey? Head over to their website for the full story!
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